Maximizing the Power of 6sense: Tips for Creating and Optimizing Your Knowledge Base

Maximizing the Power of 6sense: Tips for Creating and Optimizing Your Knowledge Base

In today’s fast-paced business world, reliable and up-to-date information is crucial for making informed decisions. The 6sense platform has been designed to gather data and provide insights that help organizations to understand the behavior of their customers and prospects. By creating and optimizing your knowledge base, you can unlock the full potential of the 6sense platform for your business.

In this article, we’ll provide you with tips for creating and optimizing your knowledge base, as well as discuss why it is an important part of maximizing the power of 6sense.

Why is a knowledge base important for 6sense optimization?

At its core, 6sense is a data-driven platform. It uses both primary and secondary data sources to provide a comprehensive view of your customers and prospects, their behavior, and what they’re looking for. By creating a knowledge base, you create a repository of information within your organization that can be used to inform your 6sense campaigns. This knowledge base can be used to optimize not only your 6sense campaigns but also your broader marketing and sales efforts.

Creating a knowledge base

Creating a knowledge base involves building a comprehensive understanding of your customers and prospects. Here are some key steps to follow:

1. Define your target audience: Before you start creating content, it’s important to understand who you’re targeting. Identify the key characteristics of your target audience and create buyer personas to guide your content creation.

2. Gathering data on your target audience: Use 6sense to gather data on your target audience. This can include information such as what they’re searching for, which websites they’re visiting, and what content they’re consuming.

3. Identify knowledge gaps: Identify what your customers and prospects are struggling with and aim to fill the gaps with valuable content.

4. Create content: Based on the insights gained from the previous steps, create content that addresses the knowledge gaps identified and provides value to your target audience.

5. Organize your knowledge base: Organize your content into categories that make it easy for your team to find and use.

Optimizing your knowledge base

Once you’ve created a knowledge base, it’s important to optimize it to extract full value. Here are some tips for optimizing your knowledge base for 6sense:

1. Ensure your content is accessible: Make sure your team can easily find and use the content created in your knowledge base.

2. Keep your content up-to-date: Continuously update your knowledge base with new information and insights to ensure its relevance.

3. Use data to inform your content creation: Use insights gained from 6sense to identify gaps in your knowledge base and create content to fill them.

4. Leverage your knowledge base for 6sense campaigns: Use the insights gained from your knowledge base to inform your 6sense campaigns and create targeted content.

Examples of businesses maximizing the power of 6sense

1. Dialpad: Dialpad used 6sense to identify key decision-makers within their target accounts. They then used their knowledge base to create targeted content aimed at those decision-makers, resulting in a 225% increase in engagement and a 73% increase in conversion rates.

2. Cumulus Networks: Cumulus Networks used 6sense to identify accounts that were actively searching for network automation solutions. They then used their knowledge base to create targeted content aimed at those accounts, resulting in a 153% increase in pipeline and a 22% increase in win rates.

Conclusion

In conclusion, creating and optimizing your knowledge base is an important part of maximizing the power of 6sense. By following the steps outlined in this article, you can create a comprehensive understanding of your customers and prospects, and use that knowledge to inform your 6sense campaigns. Additionally, keeping your knowledge base up-to-date and organized ensures it remains a valuable resource for your team. By leveraging your knowledge base in combination with the 6sense platform, you can create targeted campaigns that drive engagement and conversions.