Maximizing the Benefits of USPS Informed Delivery for Businesses
USPS Informed Delivery is a free, innovative service provided by the United States Postal Service (USPS) that enables customers to preview their mail and manage packages delivery digitally. Originally intended for residential customers, USPS Informed Delivery is increasingly becoming popular among businesses.
What is USPS Informed Delivery?
USPS Informed Delivery is an online service that allows users to preview their mail and packages arriving the same day through a mobile application or an online interface. The service was launched in 2017 and has since gained a significant following among consumers. The preview of the mail consists of grayscale images of the mail pieces, such as letters, postcards, and magazines, but the preview of the packages is entirely digital.
How Can Businesses Benefit From USPS Informed Delivery?
USPS Informed Delivery is not just for residential mailbox users; businesses can also maximize the benefits of this digital service.
1. Improved Customer Service – With USPS Informed Delivery, businesses can proactively update their customers on package delivery and reduce the number of “where’s my package” inquiries they receive. This seamless customer service can increase customer satisfaction and ultimately, customer loyalty.
2. Cost Savings – USPS Informed Delivery can also help businesses save on operational costs. By providing customers with digital previews of their packages, businesses can reduce the need for manual tracking processes and streamline their logistical operations.
3. Marketing Opportunities – USPS Informed Delivery comes with a “ride along” feature that allows businesses to include interactive links and ads in the email that previews the mail. This feature presents an excellent opportunity for businesses to promote their products and services directly to their target audience. A well-crafted email with targeted ads can lead to increased sales and revenue for the business.
4. Increased Security – Theft of incoming mail is a significant concern for businesses. USPS Informed Delivery reduces this risk significantly since it allows users to see what mail and packages are arriving the same day and know whether there might be a problem with delivery.
Case Study
One business that has successfully integrated USPS Informed Delivery into its operations is Hot Topic, a retail clothing store. In 2018, the company utilized USPS Informed Delivery to boost its sales for its Supernatural-themed merchandise. The company sent a promotional email to its subscribed customers notifying them of the new products available and included a link to shop these items online. The campaign resulted in a 4% increase in the click-to-open rate, and Hot Topic reported that sales for the merchandise increased by 40%.
Conclusion
USPS Informed Delivery is an innovative service that can offer businesses numerous benefits. With its cost savings potential and marketing opportunities, businesses can improve their customer service, streamline their operations, and increase their revenue. The ability to integrate advertising and interactive links into emails that preview mail pieces offers a unique opportunity to communicate with customers and target audiences. The service can be an integral tool for businesses looking for more effective ways to track their packages and reduce costs while increasing brand awareness and ultimately improving customer satisfaction.
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