Maximizing the Benefits of Informed Delivery: Essential Customer Service Tips
Informed Delivery is a free digital notification service offered by the United States Postal Service (USPS) that provides residential customers with a digital preview of the mail arriving in their physical mailbox. This service serves as a valuable tool for businesses to enhance their customer service experience and reach their target audience.
Here are some essential customer service tips to maximize the benefits of Informed Delivery:
1. Consistent and Accurate Messaging
The messaging for Informed Delivery campaigns must be consistent with the mail pieces that customers will receive in their mailbox. Furthermore, it is crucial to ensure that the messaging is accurate and reflects the latest information related to the campaign.
2. Personalization and Customization
Personalization is key when using Informed Delivery as a tool to enhance the customer experience. Incorporating personalized messaging or imagery can further engage the recipient and improve the likelihood of a response.
Customization is also important. Take advantage of the ability to segment your customer database and target your audience with specific messaging relevant to their interests. For instance, a retailer can offer exclusive promotions to customers who have previously shopped online.
3. Follow-up Communication
Informed Delivery offers valuable touchpoints for follow-up communication after the initial mail piece has been delivered. Consider a targeted email or direct mail campaign to create a sense of urgency or to provide additional information related to the original mail piece.
4. Data Analysis
The USPS provides valuable analytics related to Informed Delivery campaigns, such as email open rates and the number of users who interact with the digital preview. Use this data to track campaign performance and make informed decisions for future campaigns.
5. Include a Call-to-Action
The digital preview provides an excellent opportunity to include a call-to-action (CTA) directly in the customer’s mailbox. Whether it is a promotion or an invitation to an event, the CTA can drive engagement and ultimately lead to increased sales.
In conclusion, Informed Delivery provides a unique opportunity for businesses to enhance their customer service experience. By following these essential customer service tips, businesses can maximize the benefits of Informed Delivery and effectively reach their target audience. Stay consistent with messaging, personalize and customize, follow-up, analyze data, and include a CTA for the best results.
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