Insights from Industry Experts: How VCU’s Business Marketing Curriculum prepares Graduates for Success
Are you considering pursuing a career in marketing? Or are you a marketing professional who’s seeking to enhance your skills? The business marketing curriculum at VCU—that’s Virginia Commonwealth University—might just be the perfect fit for you.
To learn more about how VCU’s marketing program prepares graduates for success, we reached out to several industry experts who have either graduated from or have worked closely with the program. Here are some insights that they shared with us.
Curriculum that is Relevant to Real World Marketing
One of the key strengths of VCU’s business marketing program is its emphasis on real-world applications. “VCU’s curriculum is designed around companies and marketing tactics that are actively shaping the market today,” said Sarah Rosenberger, a marketing manager at IBM who is also a VCU alumna.
The curriculum is also regularly updated to reflect the latest trends and technologies in marketing. For example, “VCU’s program features courses on digital marketing strategies that are critically important to modern businesses,” said Henry Suguiyama, a marketing director at Hallmark who frequently collaborates with VCU students on industry projects.
Professional Development Opportunities
VCU’s business marketing program goes beyond the classroom, providing students with numerous opportunities to network, gain practical experience, and build their resumes.
“A unique aspect of VCU’s program is its strong network of alumni and industry partnerships,” said Thalia Leng, a marketing manager at Microsoft. “Through those partnerships, students can participate in internships, attend industry events, and launch themselves into the job market with confidence.”
VCU also offers a variety of clubs and organizations, such as the American Marketing Association chapter, that provide students with leadership opportunities, conducting industry research projects, organizing networking events, and collaborating with the program faculty to bring in guest speakers.
Faculty Expertise
Another advantage of VCU’s business marketing program is access to experienced and knowledgeable faculty. “The faculty at VCU are marketing professionals with experience across a diverse range of industries,” said Rosenberger. “They bring real-world insights and expertise into the classroom, which can help students connect theory with practice.”
VCU’s faculty has an excellent track record of producing successful marketing professionals. According to Suguiyama, “VCU professors are knowledgeable and passionate about marketing. They are dedicated to fostering their students’ development into successful professionals, and it shows in the program’s alumni network.”
In conclusion, VCU’s business marketing curriculum offers students a strong foundation in marketing theory coupled with practical, real-world experience. The program’s industry partnerships, professional development opportunities, and knowledgeable faculty create a highly supportive learning environment that can prepare graduates for success in today’s rapidly-changing marketing landscape.
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