It’s no secret that social media has become a crucial tool for businesses, politicians, and public figures to communicate with their audiences. However, not everyone can navigate social media platforms like a pro, especially when you are a non-tech savvy 95-year-old monarch. Yes, we’re talking about none other than Queen Elizabeth II, who runs her own Twitter account like a boss!
With over 4.4 million followers and counting, Queen Elizabeth II’s Twitter account has become the voice of the royal family. Though she has a team to help manage her social media presence, the Queen has been personally involved in her Twitter account right from the beginning.
So, how does the Queen navigate Twitter like a pro? Here’s an inside look at the important lessons we can learn from Queen Elizabeth II’s Twitter presence.
1. Stay consistent with your voice
One of the most important things to remember when it comes to establishing an effective Twitter presence is to stay true to your voice. The Queen’s tweets are just as regal and formal as you would expect, but they are also always written in her own voice. It’s easy to tell that each tweet has been curated personally by the Queen, which makes her presence on Twitter feel more personal and less like a corporate account.
2. Keep it simple and straightforward
Another lesson we can learn from Queen Elizabeth II’s Twitter account is to keep it simple and straightforward. The Queen’s tweets usually consist of a few lines, never exceeding 280 characters. She does not use hashtags or emojis, and her tweets are not filled with unnecessary jargon or complicated language. This simplicity makes the Queen’s messaging more accessible and easier for her followers to engage with.
3. Be relevant and timely
The Queen’s tweets are always relevant and timely. Whether it’s a message of congratulations on an important event, commemorating a national holiday, or sharing personal photographs, her tweets demonstrate her awareness and relevance to current events. This helps her tweets gain more attention from media outlets, social media influencers, and the public.
4. Use visuals to your advantage
In addition to carefully worded text, Queen Elizabeth II’s Twitter account also features stunning visuals that give her tweets more impact. Images of her latest engagements, family events, and charitable activities help to humanize the monarch and showcase her relatable side, making it easier for people to connect with her online.
5. Engage with your followers
Finally, engaging with followers is a crucial part of building a successful Twitter presence, and Queen Elizabeth II does it in spades. Though she does not reply to everyone, she does respond to tweets from followers that are thoughtful and respectful, providing a glimpse into her sense of humor and personal interests. This level of engagement has helped her followers feel more connected to her, leading to increased loyalty among her fanbase.
In conclusion, Queen Elizabeth II’s Twitter account serves as an excellent example of how even the most traditional institutions can successfully navigate the evolving social media landscape. By staying true to her voice, keeping it simple and straightforward, being relevant and timely, using visuals to her advantage, and engaging with followers, she has created a powerful and impactful presence on Twitter.
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