Inside Big Hit Entertainment: A Peek into the World of BTS and their Record Label

Inside Big Hit Entertainment: A Peek into the World of BTS and their Record Label

Fans of the global sensation BTS may know a lot about their music and performances, but what do they know about the company behind the band, Big Hit Entertainment? In this article, we’ll take a closer look at the inner workings of one of the most successful record labels in the world and the fascinating story behind its rise to prominence.

The Early Days

Big Hit Entertainment was founded in 2005 by music producer Bang Si-hyuk. Despite coming from a humble background, Bang had a passion for music and a vision to create a company that would foster talented artists and produce innovative music. In the early days, Big Hit focused on producing hip hop and R&B music and had moderate success with its first few releases.

However, it wasn’t until 2013 that Big Hit Entertainment would hit the jackpot with BTS. The group was formed through rigorous auditions, with each member selected for their skills in singing, rapping, and dancing. Under Bang’s guidance, BTS’s music became a unique blend of K-pop and hip hop, with socially conscious lyrics that tackled topics such as mental health and self-love.

The Rise of BTS

BTS’s debut album, “2 Cool 4 Skool,” was released in June 2013 and received critical acclaim. However, it was their second mini-album, “The Most Beautiful Moment in Life Pt. 1,” that catapulted them to fame. The album topped the charts in South Korea and won several awards, including Album of the Year at the Melon Music Awards.

From there, BTS’s popularity continued to skyrocket, with each album breaking new records and setting new standards. In 2017, they were the first K-pop group to win a Billboard Music Award, and in 2018, they became the first Korean act to perform at the American Music Awards. In 2019, they made history as the first Korean act to sell out Wembley Stadium in London.

Behind the Scenes

So, how does Big Hit Entertainment manage to produce such successful acts like BTS? One key factor is their “artist-first” philosophy. Bang Si-hyuk has always believed in treating his artists with respect and providing them with the support and resources they need to succeed. This approach has fostered a culture of creativity and collaboration within the company and has helped Big Hit attract and retain some of the best talent in the industry.

Another factor is their use of technology and social media. Big Hit has been at the forefront of utilizing YouTube, Twitter, and other platforms to promote their artists and connect with fans. This approach has allowed them to bypass traditional media channels and build a global fanbase that spans cultures and languages.

Growth and Expansion

With the success of BTS, Big Hit Entertainment has grown rapidly in recent years. In 2018, the company went public on the Korean stock exchange, with an IPO that was 1,117 times oversubscribed. This move gave Bang Si-hyuk a net worth of over $1 billion and positioned Big Hit as a major player in the entertainment industry.

However, the company’s success has not been without challenges. In 2019, BTS announced a hiatus, which raised concerns among fans and shareholders. Additionally, there have been criticisms about the company’s management style and the pressure placed on its artists to maintain their success.

Conclusion

Despite the challenges, Big Hit Entertainment remains one of the most innovative and successful record labels in the industry today. Through their commitment to talent, technology, and creativity, they have created a culture and a brand that resonates with fans worldwide. As BTS continues to break records and push boundaries, it’s clear that the future of Big Hit Entertainment is bright.