As the world continues to propel towards digital reliance, businesses are transitioning towards AI to enhance user experience. One such company is Zomato, leveraging AI to not only maximize their service but also provide seamless user experience.
Zomato, a restaurant aggregator app, deploys Artificial Intelligence in various aspects of their business. From identifying and curating relevant content for users to offering better food delivery services, AI has elevated Zomato’s game.
Here’s a look at how Zomato is using AI for enhanced user experience:
1. Personalization:
Zomato curates personalized content based on a user’s search history, food preferences and location. The app has a feature called ‘Collections’ that showcases recommendations based on the user’s gastronomic needs. AI algorithms enhance these collections by suggesting other restaurant options that are closely related to the user’s search query.
2. Enhancing Food-Tech:
Zomato’s AI algorithm propels the efficiency of food delivery by optimizing the delivery route and ensures prompt delivery for the user. Additionally, AI categorizes food items based on description into various categories that enhance search and cataloguing of dishes.
3. Chatbots for Customer Support:
Zomato’s AI chatbot ‘Drona’ is designed to assist users with support queries and food delivery issues. The AI enables decoding multiple requests at once, providing efficient and expedited customer support.
4. Review Moderation:
AI algorithms are deployed by Zomato to bolster the efficiency of review moderation. This feature ensures faster resolutions for both positive and negative reviews. Moreover, the AI algorithm identifies and filters out fake reviews, ensuring genuine feedback for businesses.
5. Improving Operational Efficiency:
AI algorithms are deployed to enhance the operational efficiency of Zomato. The app uses AI to establish a predictive model that analyzes user orders, inventory and purchase history to place proactive orders for food supplies, ensuring prompt delivery.
In conclusion, Zomato’s effective integration of AI technology has bolstered the user experience, and taken the company up a notch in the volatile food-tech industry. The customized content suggestions, chatbot support and optimized service, all elevate the user experience in every possible way. AI has been a game changer for Zomato’s business, which is a testament to how Artificial Intelligence can transform a business.
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