Uber’s 14 Cultural Values: Shaping and Defining Company Culture
When we think of Uber, the ride-hailing company that revolutionized the transportation industry, we might think of their iconic black cars or cutting-edge technology. However, the company’s success is not just based on those external factors but also on the strong internal culture they have developed. This culture is shaped by 14 core values that guide Uber’s employees in making decisions, fostering innovation, and building relationships. In this article, we’ll take a closer look at these 14 cultural values and examine how they have contributed to Uber’s growth and overall success.
1. Celebrate the city: Uber’s first cultural value highlights their belief that cities are more than just a collection of buildings; they are communities that comprise people with unique cultures, customs, and needs. Uber’s employees are encouraged to develop an appreciation for the cities they serve and to celebrate their diversity.
2. Do the right thing: This value emphasizes the importance of ethical behavior in all aspects of Uber’s operations. Uber stresses that they will not compromise their integrity or the trust of their passengers and drivers to achieve short-term gains.
3. Be obsessed with the customer: Uber’s success stems from their customers, making this uber’s value paramount. By focusing on meeting the needs of their customers, Uber has built a loyal following, which in return helps the company’s continuing growth and development.
4. Quality first: Uber is all about providing the best experience possible for their customers, which is why delivering high-quality services is essential, ensuring customers don’t have to compromise.
5. Learn and adapt: The only constant is change, the only certainty is that there is always something more to learn. According to this value, Uber employees should always be willing to learn and adapt to the ever-changing environment of business operations, especially in the ride-sharing industry.
6. Hustle: From drivers to programmers, everyone at Uber understands that success requires hard work and dedication. Hustle is an uber value that encourages employees to go the extra mile to get the job done.
7. Ownership: Uber’s workers, from engineers to support staff, are all encouraged to take ownership of their work assignments and duties. This means being fully responsible for what they do, from product development to customer service.
8. Be optimistic: Working in a fast-paced and highly competitive environment can be exhausting. Being optimistic helps Uber’s employees maintain a sense of hope and positivity, even in the most challenging situations.
9. Champion the mission: Uber’s mission is to make transportation as reliable as running water, everywhere, for everyone. This value highlights the importance of every worker in achieving this goal and supports proactive and focused efforts from all departments in the company.
10. Make big bold bets: Uber is all about innovation and pushing boundaries. This value encourages employees to be ambitious and to take risks to develop create breakthrough products and solutions.
11. Move fast: Being first to bring new innovative products and services to the market is a significant advantage in the ride-sharing industry. It’s why uber values speed and agility, encouraging their employees to move fast and make decisions quickly.
12. Be open: Uber values diversity and encourages open-mindedness amongst their employees to gain new perspectives and learn from others from a varying range of backgrounds.
13. Embrace change: From compliance with local regulations to devising new transport methods, Uber’s flexible culture encourages employees to embrace change and adapt quickly.
14. Persevere: From drivers to all employees, Uber recognizes that challenges and obstacles are a regular occurrence in the ride-sharing business. This value emphasizes the importance of stamina, resilience, and persistence in achieving one’s goals.
Uber’s 14 core cultural values have shaped and defined how the company works and treats its customers and employees. These values have helped the company develop a culture of ethics, innovation, customer-centricity, agility, and determination, which have enabled the company to overcome obstacles and become an industry leader. The Uber cultural values play a critical role in helping the company stay on track to achieve its mission of making transportation reliable for everyone, everywhere and ensuring customer satisfaction.
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