How to Write an Effective Informational Brief for Business Proposals

When it comes to business proposals, writing an effective informational brief is essential. The goal of this brief is to accurately inform stakeholders of the proposal’s details, including the problem being addressed, the solution being proposed, and the expected outcomes. Given the importance of this document, it is critical to focus on creating a well-written, informative, and compelling brief that effectively communicates the essential details of your proposal.

Here we’ll discuss some key aspects to consider when writing an effective informational brief for business proposals:

1. Identify your audience

Before you start writing, it’s essential to identify your audience. Who will be reading this brief? How much context do they need to understand your proposal? Understanding your audience is vital as it dictates the tone, language, and level of detail you should include in your brief.

2. Determine the scope

In addition to identifying your audience, it’s crucial to determine the scope of your brief. What is the purpose of your proposal? What problem are you addressing, and what solution are you proposing? Providing context for the problem you’re addressing and laying out the solution you’re proposing clearly will help ensure that your audience understands the details of your proposal.

3. Use clear, concise language

When writing an informational brief, it’s important not to use overly technical or abstract language. Instead, use clear and concise language. Keep in mind your audience, and always opt for simplicity over complexity. Use active voice, and avoid passive voice as it can make your writing less engaging. Additionally, avoid unnecessary jargon and acronyms unless it’s necessary to the proposal’s nature.

4. Break up the content

Breaking up your content into manageable sections is another key consideration when writing an effective informational brief. Subheadings can help break up your text and make essential points stand out. The use of bullet points or numbered lists can also help to draw the reader’s attention to critical details that might be forgotten in the narrative.

5. Support your points with examples

Case studies or real-life examples are always a great way to contextualize and support your points. If you have access to case studies and examples similar to the problem and solution you’re addressing in your proposal, consider including them in the body of your brief. Real-life examples and hard data are especially helpful to illustrate the benefits of your proposal.

6. Conclusion and Summary of Key Takeaways

In conclusion, an effective informational brief is crucial when it comes to presenting business proposals. By understanding your audience, defining the scope of your proposal, using clear and concise language, breaking up content, and supporting your points with examples, your brief will be a compelling document that is easy for stakeholders to understand. Make sure to conclude your brief with a summary of key takeaways to help drive home the critical points you want to make. Create an informational brief that is informative, engaging and clear, and you’ll improve your chances of getting your proposal accepted.