Social media has become an essential part of marketing strategies for most businesses. It provides a platform to engage with a broad audience, increase brand awareness, and drive sales. However, with so much content being shared on social media every day, it’s essential to use the right approach. By utilizing the 83/17 rule, businesses can create a more effective social media marketing strategy.
The 83/17 rule suggests that businesses should aim to share 83% of valuable, informative, and engaging content on social media, while only 17% should be promotional. This strategy emphasizes the importance of creating value for the audience, rather than just advertising products or services.
The first step in utilizing the 83/17 rule is to define the target audience. This involves identifying the demographics, interests, pain points, and goals of the audience. Once this is done, businesses can create content that resonates with them.
Creating valuable content involves understanding the needs and preferences of the audience. This can be achieved by conducting surveys, analyzing social media insights, and monitoring industry trends. The content should be relevant, informative, and entertaining. It could include how-to guides, industry news, infographics, videos, or blog posts.
The remaining 17% can be used to promote products or services, but this should be done in a subtle and non-intrusive way. The audience should not feel like they are being advertised to. The promotional content could include discounts, new product launches, or testimonials from satisfied customers.
To make the most of the 83/17 rule, it’s essential to have a social media content calendar. This involves planning the content in advance, setting goals, and tracking performance. The calendar should indicate the type of content to be shared, the frequency of posts, and the platforms to be used.
In conclusion, utilizing the 83/17 rule can help businesses create an effective social media marketing strategy. By focusing on creating value for the audience, businesses can increase engagement, build relationships, and drive sales. The key is to have a deep understanding of the target audience and to create content that resonates with them.
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