How to Create an Effective Capability Statement for Your Business
If you run a business, you already know the importance of having a polished, professional image in front of your clients. One key aspect of that image is having an effective capability statement. A capability statement is a one-page document that summarizes your company’s capabilities, experience, and previous work. It’s often used in government contracting, but it can also be invaluable in any industry where businesses and individuals need to showcase their strengths.
Why Create a Capability Statement?
A capability statement can serve multiple purposes. For one, it’s an impressive way to introduce your company to potential clients. It’s a concise summary of what you can do, how you do it, and what sets you apart from competitors. Additionally, having a capability statement on hand makes it easy to present your information quickly in a networking event or other short meeting. Furthermore, creating a capability statement can also help you take stock of your company’s strengths and evaluate where you can improve.
What to Include in Your Capability Statement
The most effective capability statements are concise but comprehensive. Although exactly what to include will depend on your business and your target audience, some common elements to consider are:
Overview:
A brief description of your company, such as your mission statement, the year you were founded, and your business model.
Core Capabilities:
What services or products you offer, and what you do best.
Experience:
A summary of your experience, including any relevant achievements, clients or projects.
Skills and Qualifications:
The skills and qualifications of your team, certifications, and any awards received.
Unique Selling Point:
What distinguishes you from competitors, and why clients should choose you.
References:
Contact information for previous clients who can provide a reference for your work.
How to Write Your Capability Statement
Once you’ve determined what to include, it’s time to write your capability statement. Keep in mind that this is not the place to highlight every product or service your company offers. Stick to the core competencies that you do best and that are relevant to your target audience.
Be sure to use language that’s clear and easy to understand. Avoid industry jargon and other overly technical language that could turn off potential clients. When possible, use examples or case studies to support your claims.
Formatting is also important. Your capability statement should be easy to read and visually appealing. Use bullet points and white space to break up long paragraphs and make the document more skimmable. Make sure your website and contact information appear prominently.
Conclusion
Creating a capability statement for your business is an important step in showcasing your strengths and attracting new clients. By focusing on your core competencies, presenting your achievements in a concise and compelling way, and showcasing what sets you apart from the competition, you can create a powerful tool for growing your business.
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