Creating a Killer 30-60-90 Day Plan for Business Development Managers
As a business development manager, you have the power to drive growth for your organization. One effective way to achieve this is by creating a 30-60-90 day plan. This plan is a roadmap that outlines your goals, strategies, and action plans to achieve success in your role. Here’s how to create a killer 30-60-90 day plan.
Understanding the 30-60-90 Day Plan
The 30-60-90 day plan is a strategy used by new hires or employees who are newly promoted to managerial positions. This plan sets out the objectives, milestones, strategies, and tactics for the first 90 days of your role. The first 30 days focus on learning the processes and building relationships. The next 30 days center around executing your plans and identifying areas of success and opportunity. The final 30 days focus on building on the successes of the previous 60 days.
Setting Goals and Objectives
Before developing your plan, determine your specific goals and objectives for the role. These may include increasing revenue, improving customer satisfaction, expanding the brand, or entering new markets. Make sure that the objectives you set are specific, measurable, achievable, relevant, and time-bound (SMART).
Identifying Strategies and Action Plans
After setting your goals, identify the strategies and action plans to achieve them. These can include developing new products or services, expanding into new markets, building partnerships, or streamlining processes. Make sure to prioritize your strategies based on their potential impact and the resources needed to execute them.
Strengthening Relationships
Relationship building is a vital part of any business development role. Use your first 30 days to get to know your team, partner organizations, and clients. Build trust through ongoing communication, transparency, and a willingness to listen and understand their needs.
Focusing on Execution
The next 30 days should focus on executing your plans and monitoring progress. Implement your strategies, identify areas of success and opportunity, and make adjustments as needed. Create key performance indicators (KPIs) that help you measure success and communicate progress to your team and stakeholders.
Building on Success
In your final 30 days, it’s time to build on your successes and identify opportunities for growth. Use your findings from the past 60 days to refine your strategies and develop new tactics. Celebrate your team’s successes and communicate your plans for continued growth and success.
Case Study: Creating a Killer 30-60-90 Day Plan
One example of a successful 30-60-90 day plan comes from John, a business development manager who was hired to increase revenue for a struggling tech startup. In his first 30 days, John focused on building trust with his team, partner organizations, and clients. He learned their needs, pain points, and desired outcomes. In the next 30 days, John implemented his plans and tracked monthly revenue, customer acquisition, and retention rates. He discovered that one of their solutions was resonating with clients and used this opportunity to expand the offering. Finally, in his last days, John continued to build on the success of the past 60 days, developed new tactics, and focused on building a strong pipeline of leads to ensure sustained growth.
Key Takeaways
Creating a 30-60-90 day plan is a vital step for business development managers to drive success in their role. To create a killer plan, ensure that you set SMART goals, identify effective strategies, build strong relationships, focus on execution and adjust your plans based on your findings. By following these steps, you can achieve success in your role and contribute to the growth of your organization.
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