TikTok isn’t just a place to watch viral dance videos and funny skits. It’s becoming a powerful force in the music industry, with songs gaining popularity and climbing up the charts thanks to the app’s unique algorithm and community.
One of the key ways TikTok is disrupting the music industry is through its use of sound bites and snippets. Users can record short videos with music playing in the background, and those songs can quickly go viral and become the soundtrack to thousands of other videos. This is similar to the way that radio once introduced new songs to the masses, but in the age of streaming and on-demand listening, TikTok’s reach is even broader.
Another way that TikTok is shaking things up in the music industry is in how it promotes new and emerging artists. Record labels are paying attention to who’s getting traction on the app, and are signing new deals with musicians who are seeing success on TikTok. This is a shift away from the traditional A&R process, where scouts would attend live shows and rely on radio play to gauge an artist’s potential.
It’s not just new artists that are benefiting from TikTok’s influence. Established musicians are finding success on the app as well, as their older songs become popular again thanks to viral videos and challenges. For example, Fleetwood Mac’s “Dreams” saw a resurgence in popularity on TikTok in 2020, decades after it was first released.
TikTok is also playing a role in changing the way music is consumed. Users are discovering songs through the app and then seeking them out on streaming services like Spotify and Apple Music. This means that TikTok is becoming a new kind of music discovery platform, and artists who aren’t on the app risk falling behind in terms of exposure.
Overall, TikTok’s impact on the music industry is undeniable. It’s changing the way songs are discovered, promoted, and consumed, and creating a new kind of community around music. As the app continues to grow and evolve, it’s likely that its influence on the music world will only continue to increase.
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