The New York Times has always been at the forefront of innovation, and its adoption of augmented reality (AR) is no exception. Augmented reality is the technology that superimposes computer-generated images on the user’s view of the real world, providing an enhanced sensory experience. The New York Times is using AR to provide an engaging and immersive experience for readers, making their journalism feel even more compelling and meaningful.
One significant example of this is the New York Times’ “Overlooked” series. “Overlooked” aims to highlight women who were not given obituaries in the past, and the New York Times has taken advantage of AR to bring their stories to life in a more engaging and informative way. Using AR, readers can see 3D models of the individuals and learn more about their lives and contributions.
Another way that the New York Times is using AR is in its coverage of major events, such as the Olympics. In 2018, the New York Times created an AR experience that allowed users to view and explore the Olympic venue in Pyeongchang, South Korea. This experience provided users with an in-depth look at the location without actually being there, and allowed them to gain a better understanding of what it was like to be there.
Furthermore, AR can add an interactive and playful element to news stories. The New York Times’ “Hollywood’s Greatest Actors” feature used AR to bring 10 of the industry’s most iconic actors to life on the user’s phone or tablet. Users can take photos of the actors as if they were standing right in front of them, adding a unique and memorable element to the article.
Overall, the New York Times’ adoption of augmented reality has allowed them to stay at the forefront of journalism innovation. By providing an engaging and immersive experience for readers, they are able to bring their stories to life in a more meaningful and informative way. As technology continues to advance, it will be interesting to see how the New York Times and other news organizations continue to utilize AR to enhance their storytelling.
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