How Remitly is Embracing Cultural Values to Build a Stronger Company Culture

How Remitly is Embracing Cultural Values to Build a Stronger Company Culture

In today’s fast-paced and globalized world, company culture plays a significant role in attracting and retaining top talent, driving innovation, and achieving business success. At Remitly, a digital remittance company that helps immigrants send money home, building a strong company culture is at the core of its business strategy.

Remitly’s cultural values are rooted in empathy, integrity, and growth, which guide its decisions, actions, and interactions. By embracing these core values, Remitly has created a workplace culture that fosters inclusivity, diversity, and collaboration, leading to increased employee engagement, customer satisfaction, and business growth.

The Role of Cultural Values in Building a Strong Company Culture

Cultural values are the shared beliefs, attitudes, and behaviors that shape the identity and character of an organization. They define what a company stands for, how it operates, and how it treats its employees, customers, and stakeholders.

At Remitly, cultural values are not just a slogan on a wall; they are the guiding principles that influence everything the company does. For example, empathy is one of Remitly’s core values that inspires it to understand and meet the needs of its customers, particularly immigrants and their families who often face challenges such as language barriers, economic hardships, and social isolation.

By empathizing with its customers, Remitly has introduced several features that make sending money easier, faster, and safer, such as instant transfers, competitive exchange rates, and fraud protection. These customer-centric values have not only attracted a loyal customer base but also motivated employees to go the extra mile to deliver extraordinary customer service.

Cultural Values and Diversity and Inclusion

Diversity and inclusion are a critical component of Remitly’s company culture. With a workforce of over 1,500 employees representing more than 50 nationalities, Remitly celebrates differences and recognizes the value of diverse perspectives, experiences, and backgrounds.

Remitly’s cultural values of integrity and empathy align with its commitment to creating an inclusive and respectful workplace where all employees feel valued, supported, and empowered. For example, Remitly offers employee resource groups, such as Women@Remitly, Black@Remitly, and Pride@Remitly, that provide opportunities for learning, networking, and mentoring for underrepresented groups.

Moreover, Remitly’s cultural values also extend to its hiring practices, where diversity and inclusion are considered in every stage of the recruitment process. By prioritizing cultural fit and shared values rather than just technical skills or qualifications, Remitly has attracted and retained a talented and diverse team that reflects its commitment to diversity, equity, and inclusion.

Cultural Values and Growth Mindset

Remitly’s cultural values of growth and learning have also contributed to its success as a digital remittance company. By embracing a growth mindset, Remitly encourages its employees to take calculated risks, experiment with new ideas, and learn from failures.

Remitly’s cultural values of innovation and agility have enabled it to adapt quickly to changing market conditions, emerging technologies, and customer needs. For example, during the COVID-19 pandemic, Remitly introduced several features that allowed its customers to send money from home, such as contactless cash pickups, online bank transfers, and mobile wallets.

By emphasizing continuous learning and improvement, Remitly has created a culture of innovation, creativity, and openness, where employees feel encouraged to share their ideas, feedback, and suggestions. This culture of growth and learning has not only resulted in better products and services but also in more engaged and motivated employees.

Conclusion

In conclusion, Remitly’s cultural values of empathy, integrity, and growth have played a vital role in creating a strong and inclusive company culture that values diversity, innovation, and customer centricity. By aligning its cultural values with its business strategy and operations, Remitly has built a workplace culture that attracts and retains top talent, fosters collaboration and creativity, and delivers value to its customers and stakeholders. Remitly’s cultural values serve as a compelling example of how companies can use their core values to build a more resilient, sustainable, and successful business that benefits everyone involved.