How Qualcomm Is Revolutionizing Augmented Reality Technology
Augmented reality (AR) technology has been around for a while, but its popularity has only recently exploded. The global AR market is expected to grow by over 43% annually, reaching a value of $117 billion by 2025. One of the companies spearheading the AR revolution is Qualcomm.
Introduction
Qualcomm is a prominent name in the technology industry, most known for its mobile processors. However, the company is also making strides in the AR technology field. This article will explore how Qualcomm is revolutionizing AR technology.
What Is Augmented Reality?
Before delving into how Qualcomm is revolutionizing AR technology, it’s essential to understand what AR is. AR is a technology that enhances the real world by adding digital information to it. It’s different from virtual reality (VR), which is an entirely digitally created environment.
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1. AR Reproducing Realistic Textures
One of the significant challenges that AR technology faces is reproducing realistic textures. Qualcomm’s technology addresses this challenge by using depth sensing. Their technology can perceive depth and texture and can, therefore, project textural objects in a virtual scene realistically.
2. AR Apps With Better Graphics
Qualcomm is working on AR technology that can offer better graphics. They use high-performance graphics processing units (GPUs). Their GPU is 740 percent more powerful than their previous GPU version, resulting in crisper graphics.
3. Nreal’s AR Glasses
Nreal, an AR startup, partnered with Qualcomm. The partnership involves the production of Nreal’s AR glasses, which use Qualcomm’s Snapdragon processor. The glasses’ powerful processor allows for their small size and comfortable wearability. Qualcomm is continuing to work with AR hardware companies to advance the technology further.
Conclusion
Qualcomm is revolutionizing AR technology by developing technology that reproduces realistic textures in AR, developing AR apps with better graphics, and partnering with AR hardware companies. AR technology continues to grow, and Qualcomm’s advancements put them at the forefront of the industry.
In Conclusion
Qualcomm’s contributions to the AR industry have been essential and are shaping the future of the technology. With their technology advancements, AR technology is becoming more practical and user-friendly, enhancing experiences in various industries.
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