The success of OYO Rooms, one of the leading hotel chains in India, is no secret. From its inception in 2013 to its global expansion in 2019, the company has grown exponentially, boasting over a million rooms spanning across 80 countries. One of the key reasons behind this impressive growth is the company’s savvy use of technology.
From the very beginning, OYO leveraged technology to create a unique and efficient business model. Instead of owning or operating hotels, the company partners with independent property owners and helps them transform their spaces into OYO-branded hotels. This approach allows OYO to scale quickly and without the added overhead of owning and managing properties.
To facilitate this model, OYO developed several proprietary technologies. One of their most significant tools is the OYO OS, or Operating System. This all-in-one platform gives hotel owners access to a variety of tools to manage their businesses, including inventory management, pricing controls, booking management, and more. The OS also allows OYO to collect data and monitor customer feedback, which enables the company to make data-driven decisions about issues like pricing and amenities.
Another technology that has been instrumental in OYO’s success is the OYO Wizard program. This loyalty program incentivizes customers to book with OYO by offering discounts, cashback incentives, and more. It also provides OYO with invaluable data about customer preferences, enabling the company to continuously improve its offerings.
Additionally, to optimize its customer experience, OYO has developed several mobile apps. The OYO app allows customers to book rooms, check-in, and check-out, and manage their reservations effortlessly. The app also provides customers with important information about the hotel, such as amenities, photos of rooms, and ratings and reviews from previous guests.
The company also uses technology to streamline operations on the ground. OYO’s photo auditing tool, for example, ensures that hotel rooms meet their strict quality standards. OYO’s technology also provides automated customer service, facilitating smoother communication between guests and the hotel staff.
Without a doubt, OYO’s innovative use of technology has been a defining factor in its success. By developing its own proprietary tools and investing heavily in mobile and web technologies, the company has created a streamlined and efficient business model. Looking ahead, it’s likely that OYO will continue to leverage technology as it expands its reach even further.
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