How McDonald’s is Staying Ahead of 2021 Business Trends
With the advent of the New Year, businesses across the world are making efforts to adapt to the rapidly changing trends of 2021. The global fast-food giant McDonald’s is also focused on staying ahead of the curve and implementing innovative changes to better serve its customers and maintain its position as one of the biggest players in the fast-food industry.
Introduction of Virtual Employee Orientation
With the pandemic causing an increase in remote work, McDonald’s has responded by introducing a virtual employee orientation program. This program aims to help new employees become better acquainted with the company and its values in a virtual setting. The program includes interactive sessions with team members, virtual tours of the restaurants’ facilities, and helpful tips to ensure success in the role.
Introducing New Plant-Based Options
McDonald’s has always been known for its burgers, but the brand is now stepping up its game by introducing new plant-based options to the menu. The new plant-based menu items, including the McPlant burger, aim to appeal to a wider audience and capture the growing demand for plant-based options worldwide. With these new items, McDonald’s is continuing to innovate and expand its product range.
Investment in Digital Transformation
One of the most significant changes McDonald’s has undergone in recent times is its investment in digital transformation. The brand has introduced mobile ordering, delivery options, and self-service kiosks, allowing customers to place orders without interacting with staff. With this investment, McDonald’s is providing customers with more convenience and personalized experiences while increasing efficiency in their operations.
Introduction of Automated Drive-Thru Menus
McDonald’s has also recently introduced automated drive-thru menus. This technology uses artificial intelligence to identify vehicle make and model and provide personalized menu recommendations based on previous orders and habits. The automated menus aim to provide a better drive-thru experience for customers, reduce wait times, and increase order accuracy.
Conclusion
As 2021 continues to bring in new trends and changes, McDonald’s is well-equipped to stay ahead of the curve. By focusing on innovation, implementing new plant-based options, investing in digital transformation, and introducing automated drive-thru menus, the brand shows no signs of slowing down. With these new changes, McDonald’s is better equipped to serve its customers and maintain its position at the forefront of the fast-food industry.
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