How Google’s Augmented Reality is Changing the Advertising Game

In recent years, augmented reality (AR) has been gaining traction in the advertising world. With Google’s entry into the market, it is now becoming the go-to technology for brands and marketers alike. In this blog post, we will explore how Google’s augmented reality is changing the advertising game.

What is Augmented Reality?

Before delving into how Google is changing the advertising game with AR, let’s first define what augmented reality is. It refers to the integration of digital information – such as sounds, videos, or graphics – with the real world. It does this by overlaying virtual information on top of the user’s real-world environment using a smartphone or a headset. Unlike Virtual Reality, it doesn’t create an entirely new world but instead enhances the existing one.

How is Google using AR for Advertising?

Google has been using AR for a long time. Way back in 2011, Google released its first AR application, Google Goggles. It allowed users to take pictures of real-world objects and then Search for related information. Now, the technology has evolved, and Google’s ARCore and ARKit allow for advanced AR integrations.

Google’s Augmented Reality advertising platform was first launched with Google Lens. It enables users to point their smartphone at a product and receive details such as price comparisons, historical data, and reviews. With Google Lens, users can make more informed decisions when shopping, which, in turn, benefits brands as it increases visibility and product engagement.

Another example of Google’s AR advertising platform is Swirl. It’s an interactive ad format that lets users explore a product in 3D space. For example, if you’re shopping for shoes, instead of just looking at static images, Swirl lets you rotate and interact with a 3D model of the shoe, resulting in a more immersive and engaging experience.

Advantages of AR for Advertising

One of the primary benefits of AR advertising is that it allows for more immersive storytelling. Instead of just showing an image or video, AR advertising can show an in-depth product demo or even take a user on an interactive journey. It helps to build more significant emotional connections between brands and users, resulting in higher engagement rates.

Additionally, AR advertising can increase product visibility and reduce the gap between online and offline shopping. Users can use AR technology to try products before purchasing, leading to fewer returns, higher customer satisfaction rates, and higher conversion rates.

Conclusion

Google’s augmented reality advertising is changing the way brands and marketers interact with consumers. It provides a more immersive and engaging advertising experience that drives higher engagement and visibility. With Google Lens and Swirl, brands can create more compelling stories and bridge the gap between online and offline shopping. As AR technology continues to evolve, so will the advertising possibilities.