Fairview Health Services is a large health care provider located in Minnesota. As with any large healthcare provider, Fairview Health Services relies heavily on sales and revenue to remain sustainable and continue delivering the quality care expected by its patients. In recent years, they have turned to ZoomInfo, a popular sales and marketing platform, to help them improve their bottom line.
ZoomInfo is a powerful tool that allows organizations to gather and analyze data about potential leads and prospects. By using ZoomInfo, Fairview Health Services has been able to identify new clients and target them more effectively. Additionally, the data provided by ZoomInfo has allowed the sales team at Fairview Health Services to develop a better understanding of their current clients’ needs and adapt their strategies accordingly.
One of the biggest advantages of ZoomInfo is the ability to access detailed information about potential clients. ZoomInfo provides a wealth of information, including company size, contact information for key decision-makers, industry trends, and more. This data can be invaluable when it comes to identifying new clients and creating customized sales pitches.
In one example of success, Fairview Health Services was able to close a deal with a new client after identifying relevant information through ZoomInfo. The data provided by the platform revealed that the prospective client was facing a challenge in a particular area. Armed with this information, the sales team was able to tailor their pitch to address this specific issue, ultimately closing the deal.
In addition to providing valuable data for outreach efforts, ZoomInfo can also be used to improve targeting of existing clients. The platform allows for the segmentation of contacts based on specific characteristics, which can help salespeople identify which clients may be most receptive to certain offers or services.
By using ZoomInfo, Fairview Health Services has seen significant improvements in their sales and revenue. With the platform’s help, they are better able to identify potential clients and target them more effectively. Additionally, the ability to access detailed information about prospects and existing clients allows the sales team to develop and execute customized sales pitches that resonate with their audience.
In conclusion, ZoomInfo has been a powerful tool for Fairview Health Services in their efforts to boost sales and revenue. By providing access to valuable data and facilitating more targeted outreach efforts, the platform has allowed the organization to identify new clients and develop stronger relationships with existing ones. As sales and marketing technology continues to evolve, it’s clear that platforms like ZoomInfo will remain an essential part of any effective sales strategy.
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