BNP Paribas Personal Finance Uses ZoomInfo to Supercharge Sales
If you’re in sales, you know that finding leads can be a challenging task. Though traditional methods like cold calling and door-to-door canvassing can still be effective, they’re not exactly efficient in today’s world. With the rise of technology, companies are turning to more advanced methods, such as marketing automation and social media marketing, to generate leads. One such tool that has seen a tremendous uptick in usage over the past year is ZoomInfo.
What is ZoomInfo?
ZoomInfo is a business intelligence platform that allows companies to get access to contact information of professionals across the globe. From small business owners to C-Suite executives at Fortune 500 companies, this platform gives you the data you need to build out a robust sales pipeline. ZoomInfo’s features include real-time updates, contact history tracking, and marketing automation integration, among others.
How is BNP Paribas Personal Finance using ZoomInfo?
BNP Paribas Personal Finance, a leading French bank, has been using ZoomInfo for its sales and marketing efforts. The bank has been able to leverage ZoomInfo to build an extensive database of high-quality leads and streamline its sales process. The platform has been effective in helping BNP Paribas Personal Finance identify key decision-makers and map out organizational structures, providing a 360-degree view of target companies. This has enabled the bank to create tailored messaging for its prospects and move them down the sales funnel more effectively.
ZoomInfo’s real-time updates have been a game-changer for BNP Paribas Personal Finance’s lead generation efforts. The platform allows the bank to receive real-time alerts whenever there is any change in the contact information or organizational structure of a target company. This provides the bank’s sales team with timely and accurate data on the current state of the prospect and helps them stay on top of any changes that might affect the sales process.
The platform’s deep integration with BNP Paribas Personal Finance’s marketing automation has allowed the company to run highly targeted campaigns. ZoomInfo’s data enrichment features have been instrumental in identifying the right prospects, and the platform’s integration with the bank’s CRM system has streamlined the entire sales process. The result has been a more efficient sales funnel that has led to increased revenues and lower acquisition costs.
Conclusion
ZoomInfo’s capabilities continue to help sales and marketing teams across various industries. For BNP Paribas Personal Finance, the platform has elevated the bank’s lead generation efforts to new heights. The real-time updates, marketing automation integration, and data enrichment features have all contributed to creating an efficient sales funnel that drives growth. If you’re looking to supercharge your sales, consider giving ZoomInfo a try. With its state-of-the-art features and functionality, it’s a tool that can elevate your entire sales process.
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