How Akumin Used ZoomInfo to Enhance Their Lead Generation Efforts

Boosting Lead Generation with ZoomInfo – A Case Study

As businesses continue to compete in the digital age, the need for effective lead generation strategies has become a top priority. One company that has successfully implemented a lead generation approach that delivers results is Akumin. Akumin is a leading provider of diagnostic imaging services, with over 20 facilities across the United States and Canada.

The Challenge

As with many companies, Akumin faced challenges in their lead generation efforts. Despite investing significant resources in marketing and sales, they had low conversion rates, which were not in line with the company’s growth objectives.

The Solution

To enhance their lead generation efforts, Akumin turned to ZoomInfo, a leading B2B contact database provider. With ZoomInfo’s verified and accurate B2B data, Akumin was able to quickly identify their ideal prospects and target them with personalized and relevant messaging.

The Results

The results that Akumin achieved by integrating ZoomInfo into their lead generation efforts were impressive. They saw a 60% increase in lead conversions, a 40% increase in sales productivity, and a 42% increase in their sales pipeline.

The Big Takeaway

The case of Akumin shows the importance of using high-quality data in lead generation. By leveraging ZoomInfo’s robust database, companies like Akumin can save valuable time and resources, getting their sales teams in front of their ideal prospects with a higher degree of certainty.

Conclusion

In conclusion, effective lead generation is a crucial aspect of business success, and companies must invest in the right tools and strategies to achieve their growth objectives. ZoomInfo’s contact database provides unparalleled data accuracy and coverage, which can help companies like Akumin to optimize their lead generation and sales processes to meet their goals.