Hashtag Strategies for Small Business: Tips for Standing Out on Instagram and Twitter
Social media platforms like Instagram and Twitter provide small businesses with an excellent opportunity to connect with potential customers globally. However, with millions of users on these platforms, it is essential to stand out and get noticed. One way to achieve this is by leveraging the power of hashtags.
Hashtags are a word or phrase preceded by the # symbol that categorizes content on social media platforms. When users search for a hashtag, they can discover all public posts that contain that specific tag, even if they don’t follow the account. Therefore, incorporating hashtags when posting content improves the chances of your business gaining visibility.
Intrigued? Let’s explore hashtag strategies that you can use to stand out on Instagram and Twitter:
1. Research and use relevant and popular hashtags.
Using popular and relevant hashtags in your post is an excellent way to increase visibility. Find popular hashtags in your industry and use them in your posts. You can also use hashtag research tools such as Hashtagify and RiteTag to find and analyze relevant and popular hashtags.
However, note that using generic hashtags that are too popular, such as #love or #happy, may harm your visibility. Instead, focus on more specific yet popular hashtags that are related to your industry, location, or niche.
2. Create branded hashtags.
Branded hashtags are unique hashtags that represent your business, product, or campaign. They help to increase brand awareness and make your content more discoverable to your followers. For example, Nike’s #justdoit is a famous branded hashtag that they use in their content to create a brand identity.
To create a branded hashtag, choose a word or string of words that represent your brand or campaign, and make sure it is easy to spell and remember. You can then use it in your content, encouraging your followers to use it too.
3. Add hashtags to your Instagram stories.
Instagram stories are short-lived, but with the right hashtags, they can increase visibility for your brand. You can add up to ten hashtags on Instagram stories, making sure to use a mix of popular and relevant hashtags. Doing so can improve the chances of your stories being included in the hashtag’s search results.
4. Use location-based hashtags.
If you have a physical store or provide services within a particular location, using location-based hashtags can be beneficial. It helps you connect with people within your geographic area, increasing local business opportunities. For example, if you’re a bakery in Los Angeles, using hashtags such as #losangelesbakery or #localbakerylosangeles can attract potential customers searching for local baked goods.
In conclusion, using hashtags can significantly increase visibility for your small business on social media platforms such as Instagram and Twitter. By conducting the proper research, using relevant and popular hashtags, creating branded hashtags, adding hashtags to your Instagram stories, and using location-based hashtags, you can expand your reach and potentially attract more clients.
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