Get Ahead of the Game: USPS Informed Delivery Promotion 2022

The United States Postal Service (USPS) has a unique promotion that postal customers should anticipate. The Informed Delivery platform has provided e-mail notifications for over four years, allowing subscribers to preview their mail before it arrives. However, in 2022, the USPS Informed Delivery promotion takes innovation to a whole new level. Without further ado, let’s explore how this promotion can help you get ahead of the game.

What is USPS Informed Delivery Promotion 2022?

USPS Informed Delivery is a free service offered by USPS. Subscribers can receive notifications of incoming mail and preview images of their letter-sized mail pieces on their mobile devices or computer. In 2022, USPS Informed Delivery Promotion will introduce a new feature to the platform called Interactive Informed Delivery. This new feature allows mailers to include an interactive and engaging element in their mail piece to optimize the overall customer experience. For example, mailers can include a link, image, or QR code in their mail piece that directs customers to a personalized landing page.

Why is USPS Informed Delivery Promotion 2022 important?

USPS Informed Delivery Promotion 2022 plays a crucial role in creating a seamless customer experience for both mailers and customers. It bridges the gap between physical mail and digital marketing, providing a unique opportunity for mailers to connect with customers in a more meaningful and interactive way. By integrating this promotion into their marketing strategy, mailers can increase their response rates, drive traffic to their website, and ultimately, grow sales. Moreover, customers benefit from the interactive aspects by engaging with mailers in a different way.

How can you get involved in USPS Informed Delivery Promotion 2022?

As a mailer, there are several ways to participate in the USPS Informed Delivery promotion 2022. First, you need to ensure that your mail pieces meet the promotion’s requirements. The mail pieces must be automation compatible and include a readable and identifiable barcode. Additionally, the promotion only applies to letter-sized mail pieces. After being vetted by USPS, you can include interactive mail features to help your piece stand out. This feature will help make a unique connection with your customer and boost your ROI.

Conclusion

USPS Informed Delivery Promotion 2022 is a brilliant marketing initiative that will revolutionize direct mail. It’s a win-win situation for both mailers and customers. Mailers can take advantage of the promotion to develop more interactive, personalized mail that stands out in an oversaturated market. Customers get a new, personalized mail experience that allows for deeper engagement with their mail. As a mailer, you want your marketing strategy to be ahead of the curve. By getting involved with USPS Informed Delivery Promotion 2022, you’re investing in the future of your business.

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By knbbs-sharer

Hi, I'm Happy Sharer and I love sharing interesting and useful knowledge with others. I have a passion for learning and enjoy explaining complex concepts in a simple way.

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