Introduction
Are you ready to get ahead of the game with your promotional planning for 2022? If so, you need to know about Informed Delivery Promotion.
Informed Delivery Promotion is a powerful marketing tool that allows you to reach a highly engaged audience through the USPS Informed Delivery service. By leveraging this service, you can increase brand awareness, drive sales, and build customer loyalty.
In this article, we’ll take a closer look at Informed Delivery Promotion and provide you with a planning guide to help you make the most of this valuable marketing channel.
What Is Informed Delivery?
Informed Delivery is a free service offered by the United States Postal Service (USPS) that allows consumers to preview their daily mail and track packages. When a consumer signs up for Informed Delivery, they receive an email containing black-and-white images of the front of their mailpieces, along with tracking information for packages.
Today, more than 30 million households across the United States have access to Informed Delivery. This service is especially popular among young adults and tech-savvy consumers.
How Informed Delivery Promotion Works
Informed Delivery Promotion allows businesses to create interactive campaigns that consumers can engage with directly from their Informed Delivery emails. When a consumer clicks on a promotional image in their email, they are taken to a landing page on the business’s website where they can learn more about the promotion, view exclusive content, and make a purchase.
Informed Delivery Promotion campaigns can be customized to fit a wide range of marketing goals, including:
- Building brand awareness
- Driving traffic to your website or physical store
- Promoting new products or services
- Encouraging repeat purchases
- Collecting consumer data
Why Informed Delivery Promotion Is Effective
Informed Delivery Promotion is an effective marketing channel for several reasons:
- High Engagement: Informed Delivery emails have an open rate of more than 70%, which is significantly higher than the industry average.
- Targeted Reach: Informed Delivery emails are sent only to consumers who have opted in to the service, which means you can target your promotions to a highly engaged audience.
- Interactive Content: Informed Delivery Promotion campaigns allow you to create interactive content that consumers can engage with directly from their email. This creates a more engaging and memorable customer experience.
- Budget-Friendly: Informed Delivery Promotion campaigns are typically less expensive than other digital marketing channels, making them an ideal option for small businesses.
Planning Your Informed Delivery Promotion Campaigns
To plan effective Informed Delivery Promotion campaigns, there are several key factors to consider:
Your Target Audience
First and foremost, you need to identify your target audience. Who are you trying to reach with your marketing campaigns? What are their needs, preferences, and pain points?
By understanding your target audience, you can create more targeted and effective marketing campaigns that resonate with your customers.
Your Marketing Objectives
What are your marketing objectives for your Informed Delivery Promotion campaigns? Do you want to build brand awareness, drive sales, or encourage repeat purchases?
By setting clear objectives for your campaigns, you can better measure their success and optimize your strategy over time.
Your Budget
How much do you have to spend on your Informed Delivery Promotion campaigns? Your budget will determine the scope and scale of your promotional activities, as well as your expected ROI.
When setting your budget, be sure to consider all associated costs, including design, development, and advertising expenses.
Your Creative Strategy
Finally, you need to develop a creative strategy for your Informed Delivery Promotion campaigns. This includes designing eye-catching and engaging promotional images and developing compelling landing pages that encourage customers to take action.
Be sure to test your creative elements extensively to ensure they are optimized for maximum engagement and results.
Conclusion
Informed Delivery Promotion is a powerful marketing channel that offers businesses a range of benefits, including high engagement, targeted reach, and interactive content. By planning and executing effective Informed Delivery Promotion campaigns, you can increase brand awareness, drive sales, and build customer loyalty.
Remember to focus on your target audience, set clear objectives, budget wisely, and develop a compelling creative strategy. With these key elements in place, you’ll be well on your way to Informed Delivery Promotion success in 2022 and beyond.
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