Exploring the Top Five Business Trends for Amazon in 2021
With the fast emergence of technology and shifting consumer behavior, Amazon has continued to evolve its business strategies to stay ahead of the curve. Here are the top five business trends for Amazon in 2021:
1. Increased Focus on Sustainability
Environmental concerns have become more prevalent among consumers in recent years and Amazon is not left out in this wave. In 2021, Amazon will focus more on achieving net-zero carbon emissions by 2040, investing $2 billion in renewable energy projects, and implementing sustainable packaging initiatives. This commitment to sustainability is also reflected in the company’s Climate Pledge Arena, which is expected to open in 2021.
2. Expansion of Amazon Go Stores
The Amazon Go stores made their debut in 2018, and since then, they have been seen as a game-changer in the retail industry. Amazon Go stores offer customers frictionless shopping experiences, where they can walk in, pick up items, and simply walk out without going through the traditional checkout process. In 2021, Amazon will continue to open more Go stores across the U.S and also expand internationally, with a recent opening in the UK.
3. Expansion of ‘Amazon Pharmacy’
Amazon has set its sights on disrupting another industry – healthcare. The company recently launched ‘Amazon Pharmacy’, a prescription drug delivery service that allows customers to order medication online and have it delivered to their doorstep. With its vast logistics infrastructure and loyal customer base, Amazon is expected to shake up the traditional pharmacy model in 2021.
4. Investment in Cloud Computing
Amazon Web Services (AWS), the company’s cloud computing arm, has remained the industry leader in terms of market share. In 2021, AWS is set to invest more in its cloud infrastructure, expanding its data centers and offering more services to businesses. This move positions Amazon as a key player in the digital transformation journey that many companies are currently undertaking.
5. Increased Investment in Original Content
Amazon Prime Video has continued to produce top-quality original content, including award-winning shows such as ‘The Marvelous Mrs. Maisel’ and ‘Transparent’. In 2021, Amazon will continue to invest heavily in original content, with plans to release over 30 movies throughout the year. This move is in direct competition with other streaming giants like Netflix and Disney+.
Conclusion
Amazon is at the forefront of innovation, constantly looking for new ways to improve its operations and provide better experiences for its customers. The company’s investment in sustainability, expansion of Amazon Go stores, launch of Amazon Pharmacy, investment in cloud computing, and increased investment in original content are just a few of the trends to watch out for in 2021. It will be exciting to see how each of these trends plays out throughout the year.
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