The Impact of Television on 1970s Culture

In the 1970s, television became a ubiquitous presence in American households, with nearly 90 percent of households having at least one TV set. As this technology became more widespread, it had a profound impact on American society, influencing everything from politics to fashion. In this article, we will explore the impact of television on 1970s culture, diving into the ways it influenced popular culture and shaped the way people thought and acted during this era.

Television and Politics

One of the most visible ways that television impacted 1970s culture was in the world of politics. With the proliferation of TV sets, politicians realized that they could reach a wider audience through televised speeches and interviews. In 1976, Jimmy Carter became the first presidential candidate to appear on CNN, and other politicians soon followed suit. This gave politicians the ability to speak directly to voters, shaping their opinions and influencing their decisions.

The Rise of Television Advertising

Another significant impact of television on 1970s culture was the rise of television advertising. The 1970s saw a shift towards more sophisticated advertising techniques, with ads becoming longer and more detailed than ever before. Companies used television to create powerful images that resonated with viewers, shaping their opinions and motivations.

The Impact of Television on Fashion

Television also had a major impact on the world of fashion during the 1970s. Shows like Charlie’s Angels and The Brady Bunch popularized certain styles, such as platform shoes and bell-bottoms. Celebrities like Cher and Farrah Fawcett became fashion icons, with their looks being copied by millions of viewers. As a result, television shaped the way people dressed and expressed themselves during this era.

The Influence of Television on Education

Lastly, television had a profound impact on education during the 1970s. Shows like Sesame Street were created to teach young children important skills, such as reading and counting. Educational programming became more widespread, as producers realized the power of television to inform and educate. In turn, this had a positive impact on literacy rates and academic achievement in the United States.

Conclusion

In conclusion, television had a profound impact on American culture during the 1970s. From politics to fashion to education, it shaped the way people thought and acted during this era. As we continue to explore the impact of technology on our lives, it is important to remember the lessons of the past and be mindful of the ways in which technology can shape our future.