Exploring the Impact of 90s Beauty Standards on Modern Beauty Ideals
The beauty industry has had a significant influence on society’s perception of beauty over the years. One era that made an impact on modern beauty ideals was the 90s. The 90s created beauty standards that have influenced the way people perceive beauty up until today. In this blog post, we’ll explore the impact of 90s beauty standards on modern beauty ideals, and how the beauty industry has evolved since then.
The 90s Beauty Standards
During the 90s, thin and toned bodies with an emphasis on flat stomachs and toned arms and legs were the beauty ideals. The thin and lean look was promoted as the epitome of beauty. Women were also expected to have flawless faces with minimal makeup, natural eyebrows, and long, straight hair.
In the 90s, people with thin and angular features were given more credit; hence there was an increased preference for makeup that accentuated features that related to this look, such as sharp cheekbones, high noses, and defined jawlines.
Another trend that originated from the 90s was the “heroin chic” look. This look promoted paleness, dark circles under eyes, and a sunken look that was meant to mimic the effects of drug addiction.
The Impact of 90s Beauty Standards on Society
The 90s beauty standards influenced the views of many, causing insecurity and mental health issues such as body dysmorphia. The skinny figure promoted during the 90s spurred an increase in eating disorders, and many young girls tried to emulate the slimmer physiques in order to fit in with contemporary standards of beauty.
The strict guidelines of beauty ideals during the 90s ignored the fact that the ideal body was not achievable for everyone, and this pushed many women and young girls to become self-conscious about their appearance.
However, a few well-known models broke the mold and helped to shift beauty standards. The likes of Tyra Banks and Cindy Crawford paved the way for a greater diversity of body types in the fashion circuit.
Modern Beauty Ideals
In modern times, beauty ideals are more inclusive, promoting diversity in skin tones, body types, and fashion choices.
With the rise of social media, there’s been a shift towards a more inclusive and diverse perception of beauty. The body positivity movement has encouraged greater acceptance and appreciation of all body types.
There is an increasing awareness of the need for diversity and inclusivity and a rejection of the “one size fits all” approach to beauty standards.
The beauty industry is reconsidering its standards, and there is greater representation in advertising campaigns. For instance, more models of different body types can be seen in both the high fashion and commercial fashion industries.
Conclusion
The 90s beauty standards served to promote an image of beauty that was unattainable to many people, leading to a struggle with insecurities and mental health issues. However, the beauty industry has come a long way since then, with more focus on inclusivity and representation.
The modern perception of beauty is more diverse and accepting, recognizing that beauty standards should promote and support all body types. The key lesson here is that beauty is not something that can be defined by a single set of rigid standards, and it’s up to us to promote inclusivity and acceptance of all.”
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