E-commerce has become a vital part of the modern shopping experience. With the increasing availability of digital devices and the internet, more and more consumers are turning to online shopping for their needs. Brands need to understand the habits of e-commerce users worldwide, to remain competitive and capitalize on this trend.
Today, the habits of e-commerce users worldwide are evolving rapidly. According to Statista, global e-commerce sales are projected to reach $4.9 trillion by 2021. In line with this growth, here are some important habits of e-commerce users that brands need to be aware of:
1. Mobile shopping is on the rise: Mobile devices are fast becoming the preferred devices for shopping, with 72.9% of all e-commerce sales expected to be made via mobile devices in 2021. Brands must ensure that their websites and online platforms are mobile-optimized for a seamless user experience.
2. Personalization is key: Consumers are more likely to purchase products from brands that offer personalized experiences. This can include personalized promotion offers, exclusive discounts, and relevant recommendations.
3. Social media influences purchasing decisions: Social media platforms such as Facebook, Instagram, and Twitter are playing an increasingly important role in e-commerce. Brands must build a strong social media presence to influence customers’ purchasing decisions.
4. User-generated content matters: Reviews, testimonials, and ratings are an integral part of the e-commerce experience and can influence purchasing decisions. Brands must encourage and engage with users to generate authentic content and social proof.
5. Delivery options matter: Customers are demanding more flexibility and convenience in delivery options, including same-day and next-day delivery. Brands must offer multiple delivery options to cater to diverse customer preferences.
In conclusion, understanding the habits of e-commerce users worldwide is vital for brands to remain competitive in the digital marketplace. Brands must focus on mobile optimization, offer personalized experiences, build a strong social media presence, generate engaging user-generated content, and offer flexible delivery options to succeed in e-commerce. By keeping these insights in mind, brands can target their audience more effectively and provide a shopping experience that keeps customers coming back.
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