Exploring the Average Digital Marketing Entry Level Salary: What Can You Expect?

Working in digital marketing can be a lucrative career, but what can you expect as an entry-level employee? In this article, we’ll explore the average digital marketing entry-level salary, factors that influence starting salaries, and offer some insights into career progression.

What is the Average Digital Marketing Entry Level Salary?

According to Glassdoor, the average digital marketing entry-level salary in the United States is $46,000 per year. However, this figure varies depending on the type of job and the location of the company. For example, digital marketing coordinators in New York City can expect to earn an average of $54,000 per year, while those in Houston, Texas, may earn around $42,000.

Factors that Influence Starting Salaries

Several factors can impact an entry-level digital marketer’s salary, such as their education, experience, and location. Recruiters often prefer candidates with a bachelor’s degree in marketing, communications, or a related field. Individuals with a higher degree might earn higher starting salaries.

Experience and skills also play a crucial role in determining an entry-level marketer’s salary. Internships, freelance work, or relevant experience gained during college can help candidates stand out and earn higher pay.

The location of the company is also an essential factor that influences a marketer’s salary. Companies based in major cities like New York, Los Angeles, or San Francisco, often have higher starting salaries for marketing positions.

Career Progression in Digital Marketing

The digital marketing industry offers tremendous opportunities for career growth. Entry-level positions typically include digital marketing coordinators, social media coordinators, and SEO specialists. After gaining experience, digital marketers can progress to roles such as marketing managers, content strategists, or digital marketing directors.

As digital marketing is constantly changing, staying abreast of the latest trends and skills is crucial for career advancement. Continuing professional development through courses, certifications, conferences, and networking events can significantly impact the salary of a digital marketing professional.

Conclusion

Digital marketing is a dynamic and exciting field with endless opportunities. While the average digital marketing entry-level salary is around $46,000 per year, factors such as education, location, and experience can impact the starting salary. With continued professional development, digital marketers can progress to higher-paying positions. A career in digital marketing can be both fulfilling and lucrative.