The field of analytics and business intelligence has grown exponentially over the years, with several platforms now available in the market to aid businesses in analyzing and interpreting data. However, choosing the right platform for your business can be overwhelming. Fortunately, research and advisory firm Gartner releases a magic quadrant each year with an in-depth analysis of the top analytics and business intelligence platforms in the market.
In their latest report released in February 2021, Gartner evaluated 20 platforms for their ability to execute and completeness of vision. The quadrant comprises four categories: Leaders, Challengers, Visionaries, and Niche Players.
Leaders in the quadrant are platforms with a high ability to execute and a complete vision for the market. This year, the Leaders quadrant features four platforms: Microsoft, Tableau (now a Salesforce company), Qlik, and ThoughtSpot. These platforms offer strong functionality and are well positioned to continue delivering customer value and capturing market share.
Challengers, on the other hand, are platforms with a high ability to execute but a less complete vision. This year’s Challengers quadrant includes Yellowfin, SAP, and Sisense. These platforms are strong players in the market and have competitive offerings but may need to focus on expanding their vision.
Visionaries have a strong vision for the market but a lower ability to execute. This year, three platforms made it into the Visionaries quadrant – TIBCO Software, Board International, and Alteryx. These platforms offer unique and innovative features that differentiate them from other players in the market.
Finally, Niche Players have a limited ability to execute and a narrow focus on specific market segments or use cases. This year’s Niche Players quadrant features ten platforms, including Pyramid Analytics, Dundas BI, and Looker (now a Google Cloud company).
It’s important to note that while the Leaders quadrant is often considered the most coveted, businesses must evaluate their own requirements and use cases to determine which platform is the best fit for them.
In conclusion, the latest Gartner Magic Quadrant for Analytics and Business Intelligence Platforms provides businesses with a comprehensive analysis of top platforms in the market. It’s important for businesses to consider their own requirements and use cases when evaluating a platform’s ability to meet their needs. Choosing the right platform can help businesses glean insights from data and make informed decisions that drive growth.
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