Exploring 19 Crimes with Augmented Reality: A Revolutionary Experience
Augmented reality (AR) has been gaining traction in recent years as businesses explore ways to engage customers in new and immersive ways. One such pioneering experience is 19 Crimes, a wine brand that has combined AR technology with its label design to create an unforgettable experience for the consumer.
The Birth of 19 Crimes
Before diving into the AR experience, let’s first set the context of the brand. 19 Crimes is a wine label inspired by the 19 crimes that would result in transportation of British criminals to Australia in the 18th and 19th centuries. The brand’s ethos is built around the idea of reinvention, inspired by the resilience of the convicts who made a fresh start in the new world.
Revolutionary Use of AR in Wine Label
With the label design being a key part of 19 Crimes’ brand identity, the team came up with an innovative way to bring the story to life. Using AR technology, each label on a bottle of 19 Crimes becomes a portal to the world of the convicts. The label features an image of one of the 19 crimes and, when scanned with the brand’s Living Wine Labels app, comes to life with an animated account of the historic crime.
Engaging the Consumer with AR
The use of AR technology has taken the wine-drinking experience to new heights. The 19 Crimes AR experience creates a unique bond between consumer and product, allowing the customer to interact with the wine label in a way that was never possible before. This innovative method has the potential to revolutionize the way in which brands create an emotional connection with their customers.
Success Story of 19 Crimes with AR
The 19 Crimes AR experience has been a resounding success for the brand. The AR app has been downloaded more than three million times and has generated over 200 million views on social media. The innovative use of AR technology has also won several prestigious awards, including a Webby Award for Innovative Use of Social Media.
Conclusion
The 19 Crimes AR experience is a perfect example of how a brand can use technology to add an extra layer of engagement to its product. By bringing the story behind the 19 Crimes brand to life, the use of AR technology has elevated the wine-drinking experience in a revolutionary way. It has created an emotional connection between consumer and product that will not be easily forgotten. With AR technology becoming more accessible, we can expect to see more brands exploring its potential to create engaging experiences for their customers.
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