Expert Insights: Brent Leary Shares the Latest Small Business Trends
Introduction
As the world becomes more technologically advanced, small businesses must adapt to keep up with the latest trends. It can be challenging to know which trends to follow and which to disregard. That’s where experts like Brent Leary come in. Brent is a small business guru with years of experience helping owners take their businesses to the next level. In this article, we’ll explore some of the insights Brent has shared about the latest small business trends.
Remote Work is Here to Stay
Due to the COVID-19 pandemic, remote work has become the norm for many businesses. However, even after the pandemic subsides, Brent believes that remote work will continue to be prevalent. This is because remote work offers numerous benefits, including lower overhead costs, increased productivity, and access to a broader pool of talent.
Personalized Marketing
Gone are the days of generic one-size-fits-all marketing strategies. Today, consumers expect personalized marketing messages that speak directly to their specific needs and preferences. Brent suggests that small businesses embrace this trend by using marketing automation software and data analytics to create personalized campaigns.
Omnichannel Selling
With the rise of online shopping, it’s essential for small businesses to have a strong online presence. However, that doesn’t mean abandoning brick-and-mortar stores altogether. Brent advocates for an omnichannel approach, which means having an online store, physical store, and social media presence that work together to create a seamless shopping experience for customers.
Social Responsibility
Consumers today are more concerned than ever about the social and environmental impact of the companies they do business with. Brent believes that small businesses should embrace their social responsibility by taking steps to reduce their carbon footprint, support local communities, and promote diversity and inclusion.
Conclusion
In today’s fast-paced business environment, staying on top of the latest trends is crucial for small businesses. Brent Leary’s insights can help owners navigate the ever-changing landscape and position themselves for success. By focusing on remote work, personalized marketing, omnichannel selling, and social responsibility, small businesses can remain competitive and thrive in the years to come.
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