In today’s rapidly evolving business landscape, staying ahead of the game is crucial for small business owners. To help them with this challenge, we turn to a true expert in the field – Brent Leary. As a renowned CRM and small business expert, Leary is taken seriously when he offers his opinion on the most promising trends for small businesses to watch in 2021.
1. Personalization: Small businesses need to provide unique experiences for each customer. With the abundance of data, it is natural to create personalized marketing strategies for each individual. Small businesses should follow the trend.
2. The Power of Voice: More and more people are using voice search in order to find various products and services. Small businesses should be aware of this and use their knowledge to optimize their content for voice search.
3. Subscription Business Model: To ensure a stable revenue stream, more businesses are implementing a subscription business model. Subscriptions are a recurring revenue model that can provide many benefits to a small business, such as more predictable revenue and customer loyalty.
4. The Growth of E-Commerce: E-commerce has been growing exponentially for the past few years, and the pandemic has accelerated the need for online shopping. Small businesses need to focus on creating online stores, virtual product demonstrations, and offering more payment options.
5. Inclusivity: It is vital for businesses to embrace inclusivity. It is important to value, respect, and empower employees and consumers who are different from us. Small businesses can use their niche focus for carefully curated inclusivity campaigns.
6. Customer Insights: Small businesses need to leverage the vast amounts of customer data they possess to improve customer experiences. Customer insights can be obtained from data about purchases, interactions, and engagement.
Overall, the success of small businesses hinges upon their ability to stay on top of trends and adapt to changing circumstances quickly. By following the expert opinion of Brent Leary, businesses can stay ahead of the curve and become leaders in their market segment.
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