The digital marketing industry never stays still, with new advancements and updates happening all the time. In this roundup, we’ll take a look at some of the top headlines from the industry that you need to know about.
1. Google Launches New Search Algorithm
In June 2021, Google announced the rollout of its latest algorithm, called the Page Experience Update. This update prioritizes websites that provide a positive user experience, including fast loading speeds, easy navigation, and mobile compatibility. As always, it’s important for marketers to keep up with these changes and optimize their websites accordingly.
2. TikTok Continues to Grow in Popularity
TikTok has experienced incredible growth in recent years, becoming one of the most popular social media platforms worldwide. In July 2021, it was reported that the app surpassed three billion downloads, making it the first non-Facebook app to achieve this milestone. Brands should consider leveraging TikTok’s popularity to reach new audiences and drive engagement.
3. Facebook Rolls Out New Business Tools
Facebook has introduced several new features to help businesses better connect with their customers. These include a new “Shops” tab that allows businesses to sell products directly on Facebook, as well as a “Business Suite” platform that integrates Facebook and Instagram business tools into one convenient location. These tools can help businesses increase their online visibility and streamline their marketing efforts.
4. The Rise of Voice Search
Voice search has become increasingly popular in recent years, with devices like Amazon Alexa and Google Home becoming more common in households. In fact, it’s predicted that by 2023, there will be eight billion voice assistants in use worldwide. Marketers should take note of this trend and optimize their content with voice search in mind, including using natural language and long-tail keywords.
5. Instagram Tests New Features
Instagram is constantly testing new features to improve its platform and provide more value to users. In August 2021, the app began testing a new “Collab” feature that allows users to collaborate on posts and reels with their followers. Additionally, Instagram is testing a “Map Search” feature that allows users to find location-specific content. These features could provide new opportunities for brands to connect with their followers and drive engagement.
In conclusion, staying informed about the latest digital marketing news is crucial for marketers looking to stay ahead of the game. By keeping up with these top headlines and adapting their strategies accordingly, marketers can continue to drive success for their brands in the ever-changing digital landscape.
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