Creating a Winning Business Development 30 60 90 Plan: A Step-by-Step Guide

Introduction

Developing a strategic plan is a crucial step towards achieving business growth and success. One important plan that every business development professional should be familiar with is the 30-60-90 plan. In this article, we’ll guide you through the key steps to creating a winning business development 30-60-90 plan.

Defining the 30-60-90 Plan

The 30-60-90 plan is a structured approach to outlining specific objectives and deliverables for a new hire, typically in the first three months of employment. It is often used for roles related to sales, business development, and other growth-oriented positions where success is measured by meeting or exceeding revenue targets.

The Importance of a 30-60-90 Plan

The primary goal of a 30-60-90 plan is to ensure that new hires are set up to succeed quickly and efficiently. It takes the guesswork out of what is expected of them and provides a roadmap of specific objectives and goals to achieve. A well-executed plan can help to boost morale, increase productivity, and reduce turnover.

Key Components of a Winning 30-60-90 Plan

• Research: Start by researching the company, its products, services, history, and competitors. This will help you to gain a deeper understanding of the business and how you can contribute to its success.
• Goals: Establish clear, specific, achievable goals for each of the 30, 60, and 90-day timeframes. Make sure these goals align with the company’s overall goals and vision.
• Action Plan: Break down each goal into actionable steps that you can take to achieve them. Assign deadlines and prioritize tasks to ensure the most critical items are addressed first.
• Metrics: Establish key performance indicators (KPIs) to track your progress and measure success. This could include metrics such as revenue generated, leads generated, or customer satisfaction ratings.
• Monitoring and Review: Continuously monitor and review progress towards your goals. Adjust your action plan as needed to account for unexpected roadblocks or changes in the business environment.

Examples of Winning 30-60-90 Plans

Here are a few examples of effective 30-60-90 plans:

• Sales: In the first 30 days, a sales professional might focus on learning the company’s sales process, understanding the product offerings, and building relationships with key stakeholders. By day 60, their focus may shift to prospecting and lead generation. Finally, in the last 30 days of the plan, they might focus on closing deals and hitting revenue targets.
• Marketing: In the first 30 days, a new marketing hire might focus on understanding the company’s brand, messaging, and target audience. By day 60, they may be developing marketing campaigns and content. Finally, in the last 30 days of the plan, they might focus on analyzing campaign performance and making adjustments to improve results.
• Business Development: In the first 30 days, a business development professional might focus on building relationships with potential partners and identifying new opportunities for growth. By day 60, their focus may shift to developing proposals and pitches. Finally, in the last 30 days of the plan, they might focus on closing deals and expanding the company’s reach.

Conclusion

In conclusion, creating a winning 30-60-90 plan is a critical step towards achieving business development success. By following the steps outlined in this article, including research, goal-setting, action planning, and metrics, as well as monitoring and review, you can set yourself up for success and achieve your business growth goals.

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