Boost Your Instagram Game: How to Change Your Personal Account to a Business Account
Instagram is a major social media platform that can greatly benefit your business if used correctly. Many may not know that by changing your personal account to a business account, you can unlock a variety of features to help grow your brand and connect with potential customers. In this article, we will dive into the steps necessary to change your personal account to a business account, the benefits of doing so, and tips on how to maximize your Instagram game.
Step-by-Step Guide to Changing Your Account Type
1. Open your Instagram account and go to your profile.
2. Tap on the three horizontal lines in the top right corner.
3. Select “Settings” at the bottom of the drop-down menu.
4. Tap on “Account.”
5. Scroll down and select “Switch to Professional Account.”
6. Choose the type of business account you want: Creator or Business.
7. Connect your Facebook Page to link your business and Instagram accounts, or skip this step if you do not have a Facebook page.
8. Fill in the necessary business information, such as phone number and email address.
9. Review and confirm your business information.
Benefits of Having a Business Account
1. Access to Instagram Insights – A built-in analytics tool that allows you to track your reach, impressions, and engagement rates.
2. Ability to Run Ads – By having a Business account, you can create and run ads on Instagram to promote your products or services.
3. Add Contact Buttons – You can add a call-to-action button such as “Call” or “Email” to your profile, making it easier for potential customers to contact you.
4. Instagram Shopping – A feature that lets you tag and sell your products directly on your posts. This is only available to businesses that have an e-commerce website.
Tips on How to Boost Your Instagram Game
1. Post Quality Content – Take time to create visually appealing content that is relevant to your brand and resonates with your followers.
2. Engage with Your Audience – Respond to comments, like and comment on your followers’ posts, and actively engage in your community.
3. Use Hashtags – Use relevant and specific hashtags to increase your post visibility and get discovered by new users.
4. Post Consistently – Consistent posting is key to growing your following and keeping your audience engaged. Make a content calendar and stick to it.
5. Utilize Instagram Stories – Stories are a great way to showcase behind-the-scenes content and create a more personal connection with your audience.
Conclusion
By changing your personal account to a business account, you can unlock valuable features to help grow your brand on Instagram. Utilizing features such as Instagram Insights and Instagram Shopping can help you gain valuable insights into your audience and even increase sales. With these tips on how to boost your Instagram game, you’ll be well on your way to building a successful presence on the platform.
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