Behind the Scenes with Culture Kings Owner, Oscar Scantlebury

Behind the Scenes with Culture Kings Owner, Oscar Scantlebury

Culture Kings is an Australian streetwear brand that has rapidly grown in popularity over the years. Their unique concept of combining music, fashion, and art has made them a force to be reckoned with in the industry. However, what many people don’t know is that there is a story behind the brand’s success that is equally impressive.

The man behind Culture Kings is Oscar Scantlebury. He is a visionary entrepreneur who started from humble beginnings and turned his passion for streetwear into a multi-million-dollar business. His journey is not only inspiring, but it also provides valuable insights into what it takes to start and run a successful business.

Oscar’s Love for Streetwear

Oscar’s love for streetwear began at a young age. He grew up in Auckland, New Zealand, where he was exposed to the hip-hop culture. He was fascinated by the fashion and style that came with it. He would often spend hours in his room, drawing designs for his personal clothing line.

In his early twenties, Oscar moved to the Gold Coast, Australia, where he started selling T-shirts at local markets. He quickly realized that there was a demand for his unique designs. This led him to start his first online store, called Street Level Industries. Despite limited resources, he was able to create a buzz around his brand and attract a loyal following.

The Birth of Culture Kings

In 2008, Oscar decided to take the next step and open a physical store in Brisbane, Australia. He wanted to create a space where people could not only shop but also hang out and enjoy music, art, and cultural events. This was the birth of Culture Kings.

The store quickly became a hit and attracted customers from all over Australia. Oscar’s unique concept of combining streetwear, music, and art was a game-changer in the industry. He understood that streetwear was not just a fashion trend but a lifestyle, and he wanted to create a brand that reflected that.

Expansion and Growth

Culture Kings’ success continued to grow, and the brand expanded its reach to other cities in Australia. In 2016, Culture Kings opened its first store in the United States, in Las Vegas. This was a major milestone for the brand and a testament to Oscar’s entrepreneurial spirit.

Today, Culture Kings has over ten stores across Australia and the United States and is showing no signs of slowing down. The brand has also partnered with major music festivals and artists, further cementing its position as a leader in the streetwear industry.

Key Takeaways

Oscar Scantlebury’s story is an inspiration to anyone who dreams of starting their own business. His passion for streetwear and his willingness to take risks have led to the creation of a successful brand. Key takeaways from his journey include:

– Follow your passion: Oscar’s love for streetwear was the driving force behind his success. Find something you are passionate about and create a business around it.
– Take calculated risks: Starting a business can be scary, but don’t let fear hold you back. Make calculated risks and believe in your vision.
– Find your niche: Culture Kings’ unique concept of streetwear, music, and art set it apart from other brands. Find a niche that sets your business apart from the competition.
– Embrace the lifestyle: Streetwear is not just a fashion trend but a lifestyle. Embrace the lifestyle and create a brand that reflects it.

Conclusion

Oscar Scantlebury’s story is a fascinating one, and his journey with Culture Kings has been nothing short of impressive. His passion for streetwear, his vision, and his entrepreneurial spirit have led to the creation of a successful brand that has changed the game in the fashion industry. If you are looking for inspiration to start your own business, look no further than Oscar Scantlebury and Culture Kings.

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