Have you been trying to upskill in digital marketing? Are you on the lookout for a course that offers comprehensive learning and can genuinely add value to your career? Enter the Upgrad Digital Marketing Course.
With digital marketing becoming critical for every business, the demand for a well-rounded digital marketing course is rising. The Upgrad Digital Marketing Course is one such program that promises to equip you with the required skills and knowledge to become a successful digital marketer.
But is it worth the hype? Let’s find out.
A Comprehensive Overview of the Upgrad Digital Marketing Course
The Upgrad Digital Marketing Course aims to provide its students with the knowledge and skills required to become competent digital marketers. The course has a duration of six months and includes thirty modules, covering a wide range of topics such as:
– Marketing Fundamentals
– Search Engine Optimization (SEO)
– Social Media Marketing
– Content Marketing
– Mobile Marketing
– Email Marketing
– Web Analytics
– Digital Marketing Strategy
– Affiliate Marketing
– Display Advertising
The course is designed with a mix of online video lectures, live online sessions, and classroom sessions (at selected locations). You will also get access to tools such as SEMrush, Hootsuite, and HubSpot to enhance your practical knowledge.
What Makes the Upgrad Digital Marketing Course Stand Out?
The Upgrad Digital Marketing Course has several unique features that set it apart from other digital marketing courses available in the market:
1. Industry Experts as Faculty
The course faculty includes industry experts who have worked with companies such as Google, Ogilvy, and Accenture. This faculty constitutes a perfect blend of academic and practical expertise, making the course relevant to the current industry practices.
2. Case Studies and Practical Assignments
The course includes case studies and practical assignments, which offer students an opportunity to apply their theoretical knowledge to real-life scenarios. This practical approach helps students to build a practical perspective while learning digital marketing.
3. Career Assistance
The course also provides career support by offering job interview preparation sessions, with job opportunities and internships at Upgrad’s partner firms.
4. Global Recognition
Upgrad’s Digital Marketing Course is globally recognized through its tie-up with Liverpool John Moores University, UK. This tie-up provides students with an opportunity to earn a degree in Digital Marketing from LJMU on completion of the Upgrad course.
Value for Money: Is Upgrad Digital Marketing Course Worth the Investment?
The Upgrad Digital Marketing Course comes with a price tag of approximately INR 75,000/-, which might seem hefty to some. However, considering the course’s comprehensive coverage of the digital marketing domain, the faculty’s expertise, and the practical approach, it is a reasonable investment.
Moreover, the added benefit of career support and global recognition through a tie-up with LJMU makes the course a sound investment.
Key Takeaways
The Upgrad Digital Marketing Course offers a comprehensive coverage of the digital marketing domain and provides students with practical knowledge, necessary resources, and career support. The course is suitable for individuals who want to upskill in digital marketing, early career professionals, and entrepreneurs who want to enhance their digital marketing skills.
In conclusion, Upgrad’s Digital Marketing Course is a well-rounded program that can provide you with the skills and knowledge required to become a competent digital marketer, and it’s an investment worth considering.
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