Social media has always been an ever-evolving industry, bringing the world closer and making it easier to connect with people across the globe. 2020 has been a year of change, and the challenges brought about by a global pandemic have caused significant changes in social media trends. As we step into 2021, let’s take a closer look at the five social media trends that we can expect to see in the coming year:
1. Social commerce: Social media platforms are increasingly becoming more than just a place to share photos and connect with friends but a hub for e-commerce. More and more businesses are utilizing social media platforms such as Instagram, Facebook, and Pinterest to advertise and sell products directly. With the seamless integration of online shopping, we can expect social commerce to become more prevalent in 2021.
2. Short-form videos: Video is already a massive part of social media, with TikTok’s meteoric rise in popularity and Instagram’s Reels following suit. Short-form videos are now becoming an essential marketing tool for businesses and influencers, allowing them to display their products or showcase their talents in bite-sized content. As the attention span of users becomes shorter, we can expect short-form videos to remain in trend in the upcoming year.
3. Virtual experiences: With the world existing in a primarily digital space more than ever before, virtual events have become a popular way to connect with people. Social media platforms have made it easier for people to enjoy concerts, conferences, and other events virtually. In 2021 we can expect this trend to continue, with more virtual events popping up on social media platforms.
4. Increased focus on user privacy: In 2020, user privacy became a point of contention globally, with the Apple iOS 14 update enforcing app developers to ask permission before tracking user data. Social media companies have also been taking steps to protect user data, with Twitter introducing new privacy features such as “Fleets” – a privacy-focused feature for users to share short-lived, disappearing tweets. These privacy measures are likely to become more common in 2021.
5. Continued growth of influencer marketing: Influencer marketing has become a significant component of social media marketing. Brands have been partnering with influencers to promote their products through collaborations, endorsements, and paid sponsorships. With influencer marketing being an effective way to reach a larger, engaged audience, we can expect it to continue in popularity in the upcoming year.
In conclusion, social media trends are continually evolving and changing, but these five trends are likely to be prevalent in 2021. As businesses, brands, influencers, and users adapt to these trends, we can expect social media to continue being an essential part of our daily lives.
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