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Celebrity collaborations have been a huge trend in the fashion industry for a while now. The fashion industry always looks for new ways to create more innovative and unique designs. Celebrities collaborating with fashion brands not only brings a new level of creativity and uniqueness, but it also attracts a whole new market of consumers. Here are five celebrity fashion collaborations that rocked the industry:
1. Rihanna and Puma:
Rihanna and Puma created one of the biggest success stories in fashion collaborations. The singer turned fashion mogul, the singer’s partnership with Puma kicked off in 2015, and it was just the spark of a massive fire. The collaboration between Rihanna and Puma resulted in a number of shoe collections, including the Creeper and Fenty, which immediately gained huge popularity among young fashion enthusiasts.
2. Kanye West and Adidas:
Kanye West and Adidas is one of the most celebrated collaborations in the industry that fans all around the world can’t get enough of. Adidas and Kanye West collaborated to design a unique collection of sneakers, called the Yeezy collection, which features crafted designs created from alluring materials such as suede leather, mesh and primeknit. The Yeezy collection has been one of the most successful ever since their first release.
3. Drake and Air Jordan:
Drake’s partnership with Air Jordan was one of the most talked-about collaborations in recent times. The multi-platinum rapper and Toronto native has been an avid fan of Air Jordan since he was a child. Drake collaborated with the brand to create a unique collection, and the result was sensational. The OVO Air Jordan collection featured classic Air Jordan silhouettes in unique colorways and designs.
4. Victoria Beckham and Estée Lauder:
Victoria Beckham and Estée Lauder have been creating some of the most amazing fashion and beauty collections for years. The former Spice Girl and high-fashion icon collaborated with Estée Lauder to create the Victoria Beckham x Estée Lauder collection, which was a huge success. The collection featured everything from eyeliners to lipsticks and created quite a buzz in the beauty industry.
5. Beyoncé and Topshop:
Beyoncé’s partnership with Topshop was one of the most anticipated collaborations in fashion history. The Queen Bee collaborated with the high-street giant to create a collection of activewear, named Ivy Park. Ivy Park focused on creating fashionable and comfortable sportswear for women. The collection was an immense success, and the launch video also received widespread acclaim.
To conclude, collaborations between celebrities and fashion brands are becoming increasingly popular by the day. Fashion brands are constantly on the lookout for fresh and innovative ideas, and celebrities bring just that. These collaborations not only bring new dimensions to fashion designs but also create an entirely new market for consumers. These five celebrity collaborations redefined the fashion industry and made it more relatable to the masses. We can’t wait to see what other collaborations the future holds.
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