The Top Business Event Trends to Watch Out for in 2021
2020 was a year of significant disruption for the business industry with restrictions on events and travel due to the pandemic. However, as we move into 2021, the business events industry is adapting and innovating to deliver safe and memorable experiences. So, what are the top business event trends to watch out for in 2021? Here’s a rundown:
The Rise of Virtual Events
Virtual events became a necessity in 2020 as travel restrictions were put in place, but they’re here to stay. In fact, 95% of event professionals plan to invest in virtual events moving forward. With immersive technology, virtual events will offer exceptional attendee experiences, which can be personalized and highly targeted. Virtual events offer businesses several benefits, such as accessibility to a broader audience, cost efficiency, and scalability.
Hybrid Events Are Here to Stay
The hybrid event is a blend of a physical and virtual event, and it’s a trend that will continue to grow in 2021. A hybrid event offers both in-person and virtual attendees a seamless experience by introducing technology such as augmented and virtual reality. Hybrid events offer flexibility, safety, and increased reach, making them an attractive option for businesses.
Creating More Diverse and Inclusive Events
Diversity and inclusion are essential elements of business events. Organizations are continually seeking to achieve more by creating welcoming spaces for diverse audiences. Event planners are more aware of the need to provide opportunities for underrepresented groups to share their voices and ideas. In 2021, the focus will continue to be on inclusivity with increased collaboration between event planners, speakers, and attendees from diverse backgrounds.
Health and Safety at the Forefront of Events
The pandemic has challenged event organizers to prioritize health and safety measures to safeguard attendees. In 2021, the focus on health and safety will remain a priority, with event planners working in conjunction with event venues to ensure that all necessary precautions are in place.
Customizing Event Experiences
Personalization is the key to creating memorable event experiences. In 2021, businesses will seek to create events that cater to attendees’ interests and needs by collecting data ahead of the event and using it to deliver customized experiences. This may include personalized gifts, activities, and tailored sessions.
Conclusion
2021 presents an opportunity for the business events industry to rise above the challenges of 2020 and deliver innovative, memorable, and safe experiences that enable businesses to connect, learn, and grow. Virtual events and hybrid events will continue to lead the way, supported by a focus on health and safety and a desire for inclusivity and personalization. As the industry continues to grow and evolve, businesses must keep up with the trends to remain relevant and competitive.
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