Unlocking the Success of Business Model of 99designs

If you’re looking for a way to design your company’s logo, website, or any other branding material, 99designs is a great option. This platform allows businesses to access a pool of talented and experienced designers from all over the world who can create a custom design that perfectly fits their needs. But what makes 99designs so successful? In this article, we’ll take a closer look at the business model of 99designs and see how it has helped the company grow to become a leading design platform.

Understanding the business model of 99designs

At its core, the business model of 99designs is very simple: it connects businesses with designers through a contest-like system. Businesses create a design brief, and designers submit their designs based on the requirements of that brief. The business can then choose the best design and pay the designer accordingly.

One of the key advantages of this model is that it allows businesses to access a wide pool of creative talent from all over the world. In addition, since designers are incentivized to submit their best work in order to win the contest, businesses are more likely to get high-quality designs that meet their specific needs.

Building trust with designers and businesses

One of the challenges that 99designs faces is building trust between designers and businesses. Since the platform operates on a contest-like model, some designers feel that their work may be exploited or undervalued. To address this concern, 99designs has implemented a number of measures to protect the intellectual property rights of designers and ensure that they are fairly compensated for their work.

At the same time, 99designs also works to build trust with businesses by providing them with a platform that is easy to use and understand. The platform offers a simple interface for creating design briefs, and businesses can choose to work with designers who have a proven track record of delivering high-quality work.

Expanding beyond design contests

While design contests remain the core of 99designs’ business model, the company has also expanded its offerings to include additional services such as 1-to-1 Projects and a range of design tools. These new services allow businesses to work more closely with designers and provide them with additional support throughout the design process.

Moreover, it offers various industry-specific partnerships with companies to provide tailored design solutions to businesses. One such example of this partnership is with Vistaprint where the companies together work to provide design services to its small and medium business customers. Such partnerships help promote the company’s offerings to a wider audience base, as well as providing the company with an additional revenue stream.

Conclusion

Overall, the success of 99designs’ business model can be attributed to its ability to connect businesses with talented designers from all over the world, along with its focus on building trust between designers and businesses. With additional services and partnerships in place, 99designs is well-positioned to continue growing and providing businesses with the design services they need to succeed.