The Importance of Informed Delivery for E-commerce Businesses
Are you an e-commerce business looking for a way to increase customer satisfaction and remain competitive in a rapidly evolving market? If so, Informed Delivery could be the solution you’ve been searching for.
Informed Delivery is a service offered by the United States Postal Service (USPS) that allows customers to digitally preview their mail and packages before they arrive. This service not only benefits individual customers but can be a game-changer for e-commerce businesses that rely on reliable and prompt delivery services to retain customers and maintain a positive reputation.
How Informed Delivery Works
Customers who have signed up for Informed Delivery receive an email notification each day containing images and information about their incoming mail and packages. These notifications are not only useful for providing peace of mind to recipients but can also help e-commerce businesses track the delivery of their packages and ensure the timely arrival of goods.
A survey by the USPS found that nearly 9 out of 10 Informed Delivery users check their mail daily, demonstrating the high level of engagement and potential for e-commerce businesses to use this platform to connect with customers and improve the delivery experience.
Benefits for E-commerce
One of the biggest advantages of Informed Delivery for e-commerce businesses is the ability to provide customers with real-time updates on their package delivery. By knowing exactly when their package will arrive, customers are better equipped to plan their day around the delivery and avoid missed or delayed deliveries.
E-commerce businesses can also use Informed Delivery to provide targeted marketing messages. By including advertisements and promo codes in the email notifications, businesses can increase brand awareness and incentivize customers to make additional purchases in the future.
Case Studies
Several e-commerce businesses have already seen the benefits of using Informed Delivery. One such example is Harry’s, a supplier of men’s grooming products. By using the service to send targeted marketing messages to customers, Harry’s was able to increase email conversion rates by 20%, resulting in a significant return on investment.
Another case study by the USPS looked at a subscription box company that used Informed Delivery to provide customers with an exclusive sneak peek of the products in that month’s box. This not only increased customer engagement but also led to a significant uptick in social media mentions and overall brand awareness.
Conclusion
Informed Delivery is a powerful tool that e-commerce businesses can use to improve the delivery experience and enhance their marketing efforts. By providing customers with real-time updates on their packages and opportunities for targeted advertising, businesses can boost customer satisfaction, increase brand awareness, and ultimately drive sales. Don’t miss out on this opportunity to improve your e-commerce business – sign up for Informed Delivery today.
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