The Role of Informa Group in Shaping the Future of the Global Events Industry
The events industry has evolved tremendously over the past decade, and with the pandemic forcing people to adopt virtual events at an unprecedented speed, the need for a collaborative and innovative approach is now more important than ever. Informa Group has been a key player in shaping the future of the global events industry through a wide range of initiatives and investments that are redefining how we approach and operate events.
Who is Informa Group?
Informa Group is a leading international events, intelligence, and scholarly research group that operates in over 30 countries and serves more than 150 industries. Since its inception in 1998, the company has grown through a combination of organic growth and strategic acquisitions to become a global leader in providing information and solutions to businesses, governments, and professionals. In 2020, Informa Group reported revenues of £1.7 billion.
What has been the Role of Informa Group in Shaping the Future of the Global Events Industry?
Informa Group has been a key player in driving innovation and driving change in the events industry. The company has invested heavily in technology and digital platforms that enable hybrid and virtual events, and this has been critical in ensuring that events can continue to take place even during the pandemic. Informa Group’s investments in digital platforms have not only enabled virtual events but have also enhanced the experience of physical events, making them more engaging, informative, and accessible.
The company has also been at the forefront of data-driven decision-making through its investment in business intelligence and research. This investment has enabled the company to provide insights into emerging trends and identify opportunities in the events industry. Informa Group’s research and intelligence capabilities have been instrumental in ensuring that the company remains relevant and provides value to its customers.
Examples of Informa Group’s Impact on the Global Events Industry
One of the key initiatives that showcase Informa Group’s impact on the global events industry is Informa Connect, the company’s division that focuses on events management and conferences. Informa Connect has curated an extensive portfolio of events that spans across various industries, including finance, pharma, healthcare, transport, and energy. The platform has been instrumental in enabling professionals to network, share ideas, and learn from each other, and it continues to play a vital role in shaping the future of events.
Another example is the company’s investment in event technology. Informa Group has developed several digital platforms that enable virtual and hybrid events, such as the Informa Connect Virtual Event Platform. The platform provides a range of features that enable event organizers to replicate physical events, such as virtual networking, exhibitor booths, and live streaming.
Conclusion
In conclusion, Informa Group has been a key player in shaping the future of the global events industry through its strategic investments in technology, data-driven decision-making, and event management. The company’s commitment to innovation and collaboration has enabled it to remain relevant and provide value to its customers in a rapidly evolving industry. As we navigate the post-pandemic landscape, we can expect Informa Group to continue to play a vital role in shaping the future of the events industry.
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