What to Expect: Entry Level Digital Marketing Salary
If you’re considering a career in digital marketing, you’re likely wondering what kind of salary you can expect. After all, compensation is one of the most important factors to consider when choosing a profession.
Before we dive into the details, it’s worth noting that digital marketing is a vast field with numerous job titles, each with its own unique salary range. However, we’ll focus on the average entry-level salaries for some of the most common digital marketing roles.
Digital Marketing Coordinator
Digital marketing coordinators are responsible for creating, implementing, and managing marketing campaigns across various digital channels. They typically work under the supervision of a digital marketing manager.
According to Payscale, the average salary for an entry-level digital marketing coordinator is around $44,000 per year. However, this can vary depending on factors such as location, experience, and skills.
Social Media Specialist
Social media specialists are responsible for managing a company’s social media accounts, creating content, and engaging with followers. They may also help develop social media strategies to increase brand awareness and drive traffic to the company’s website.
Entry-level social media specialists make an average of around $41,000 per year, according to Glassdoor. However, this can vary depending on the company and location.
Search Engine Optimization (SEO) Specialist
SEO specialists are responsible for optimizing a company’s website to improve its visibility in search engine results pages (SERPs). They may conduct keyword research, create content, and analyze website traffic and rankings.
Entry-level SEO specialists make an average of around $47,000 per year, according to Indeed. However, this can vary depending on the company and location.
Pay-Per-Click (PPC) Specialist
PPC specialists are responsible for creating and managing paid advertising campaigns on platforms such as Google Ads and Facebook Ads. They may conduct keyword research, create ad copy, and analyze campaign performance.
According to Glassdoor, entry-level PPC specialists make an average of around $46,000 per year. However, this can vary depending on the company, location, and level of experience.
Conclusion
Digital marketing is a field that offers a range of exciting career opportunities. While entry-level salaries may not be as high as those in other industries, they are certainly competitive.
If you’re interested in a career in digital marketing, it’s important to do your research and understand what kind of salary you can expect for your specific role. With the right skills and experience, you can earn a comfortable living while working in an industry you’re passionate about.
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