Why Small Business Saturday matters more than ever this year
Small businesses are the lifeline to most communities. They are run by families and individuals who work hard to keep their business thriving amidst the competition of larger corporations. With the pandemic taking a heavy toll on businesses worldwide, it is now more important than ever to support small businesses.
In 2010, American Express launched Small Business Saturday to encourage consumers to shop small and support their local businesses during the holiday season. It was a way to promote small businesses and encourage people to shop locally. Today, it has become a staple event for small businesses on the Saturday after Thanksgiving.
This year, Small Business Saturday is more important than ever. Small businesses have been hit hard by the pandemic with many being forced to close permanently. According to the National Bureau of Economic Research, the number of active business owners in the US fell by 22% from February to April 2020. This underscores the urgent need to support small businesses.
By supporting small businesses, you are not only helping them stay afloat but also aiding the local economy. Small businesses are known to reinvest back into the community and create jobs. According to the Small Business Administration, small businesses create two out of every three new jobs in the United States each year. Therefore, when you shop small, you are helping create more job opportunities for your community.
Aside from supporting small businesses by shopping at their stores, there are other ways to show support, such as leaving a positive review on their website or social media platforms. This can help attract more customers and provide much-needed exposure.
In conclusion, Small Business Saturday is an important event, especially in light of the current pandemic crisis. Small businesses need our support now more than ever. By shopping small, we can help ensure that our local businesses continue to thrive and grow. Let us come together and support the backbone of our communities by shopping small this holiday season.
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