Unlocking the Potential of the Social Media 70-20-10 Rule for Your Business
Social media has become an indispensable tool for businesses today. It has revolutionized the way businesses interact with their customers, build brand image and grow their client base. However, with so many businesses leveraging social media, it can be challenging to stand out from the crowd. This is where the Social Media 70-20-10 rule comes into play. In this article, we will explore this strategy and how it can be used to unlock the potential of social media for your business.
What is the Social Media 70-20-10 rule?
The Social Media 70-20-10 rule is a strategy that suggests how businesses should allocate their social media content. Under this rule, 70% of the content should be educational and informative; 20% should be shared content from others in the industry, and the remaining 10% should be promotional content.
Why is the Social Media 70-20-10 rule important for your business?
The Social Media 70-20-10 rule is important for businesses as it ensures that their social media efforts align with the expectations of their target audience. By sharing educational and informative content, businesses establish themselves as industry experts and create trust with their customers, which is essential for establishing a loyal customer base.
Furthermore, by sharing content from others, businesses have an opportunity to build connections and collaborate with influencers in their industry. This can help them expand their reach and gain new followers.
Finally, the 10% promotional content helps to drive traffic to the business’s website, increase sales and revenue. However, it is important to note that excessive promotional content can turn off potential customers. Therefore, the 10% rule is a reminder to businesses to balance their promotional content with other informative and engaging content.
How to Implement the Social Media 70-20-10 Rule
Implementing the Social Media 70-20-10 rule requires planning and creativity. Here are some actionable steps businesses can take to effectively implement the rule:
1. Plan Your Content in Advance
To ensure that your content aligns with the Social Media 70-20-10 rule, it is important to plan your content in advance. This allows you to allocate the necessary proportions of educational, shared and promotional content. You can utilize tools such as spreadsheets or an editorial calendar to keep track of your content and its allocation.
2. Research and Curate Quality Content
Creating quality content can be time-consuming and challenging. Research and curate quality content from reputable sources in your industry to share with your followers. This will help establish your business as an expert in the field and increase credibility.
3. Engage with Your Audience
Engage with your followers by asking questions, responding to comments, and participating in conversations. This helps to build relationships and create a loyal customer base.
4. Monitor and Analyze Your Social Media Efforts
Monitor and analyze your social media efforts to determine their effectiveness. Utilize analytics tools to identify which content resonates with your audience and adjust your strategy accordingly.
Conclusion
In conclusion, the Social Media 70-20-10 rule provides a guideline for businesses to allocate their social media content effectively. By creating informative, shared and promotional content in the right proportions, businesses can build brand loyalty, establish credibility in their industry, and increase their revenue. With proper planning, research and engagement, businesses can unlock the full potential of social media and improve their overall marketing strategy.
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