How 2 Social Media Influencers are Changing the Game of Online Marketing

How 2 Social Media Influencers are Changing the Game of Online Marketing

As the world becomes increasingly digital, businesses are seeking new and creative ways to reach their audiences. One technique that has gained popularity in recent years is social media influencer marketing. In this article, we will explore how two social media influencers are changing the game of online marketing.

Introduction

In the world of online marketing, social media has become a powerful tool to reach potential customers. Social media influencers are individuals who have a large following on social media and are able to influence the purchasing decisions of their followers. By partnering with influencers, businesses can tap into their audience and gain exposure, leading to increased sales and brand recognition. Below, we will examine two social media influencers who are changing the game of online marketing.

Subheading 1: Rachel & Dave Hollis

Rachel and Dave Hollis are a couple who have built a media empire on social media. Rachel is a New York Times bestselling author and motivational speaker, while Dave is a media executive. Together, they have used their social media platforms to build a community of over 2 million followers. They also run a podcast and have written several bestselling books.

How they are changing the game: Rachel and Dave Hollis use their social media platforms to provide motivational and inspirational content to their followers. They also partner with businesses to promote products that align with their values. Their partnership with Target to promote their Start Today Journal was a huge success, as the journal sold out within hours of its release.

Subheading 2: James Charles

James Charles is a beauty influencer who has amassed a huge following on social media. He started out as a makeup artist and quickly gained popularity on YouTube. He was the first male ambassador for CoverGirl and has worked with several high-profile brands, including Morphe and Maybelline.

How he is changing the game: James Charles has broken down barriers in the beauty industry by becoming one of the first male makeup artists to gain widespread recognition. He has also used his platform to promote inclusivity and diversity within the industry. His partnership with Morphe to create his own makeup palette was a huge success, as the palette sold out within hours of its release.

Conclusion

Social media influencer marketing has become a valuable tool for businesses to reach their target audience. Rachel and Dave Hollis and James Charles are just two examples of influencers who are changing the game of online marketing. By providing high-quality content and partnering with businesses that align with their values, they have gained a devoted following and increased exposure for the brands they work with. When done right, partnering with social media influencers can be a win-win situation for both the influencer and the business.