Top 10 Social Media Trends to Watch Out for in 2018

Top 10 Social Media Trends to Watch Out for in 2018

Social media continues to be one of the biggest platforms for businesses and individuals alike to share content and connect with people. As we move towards the end of the year, it’s important to look at the trends that are shaping the industry and figure out what to expect in the upcoming year. Here are the top 10 social media trends to watch out for in 2018.

1. Increased Social Media Usage Across All Age Groups

Social media is no longer just for the younger generations. In fact, studies show that social media usage is increasing across all age groups. This means businesses can no longer ignore social media and need to create strategies for targeting all demographics.

2. Instagram Will Continue to Dominate

Instagram is currently one of the most popular social media platforms, with over 700 million active users. The platform has also recently added features such as Instagram Stories and Live Video, which have only increased its popularity. Businesses that have not yet incorporated Instagram into their social media strategies should do so in 2018.

3. Enhanced Twitter Features

Twitter has recently added new features such as character count increase and a more streamlined design. These changes have been made to attract more users and keep them engaged with the platform. In 2018, we may see even more features added to enhance user experience.

4. Artificial Intelligence Integration

Artificial intelligence and machine learning have been hot topics this year, and social media is no exception. Brands are beginning to use AI to personalize user experiences and create more targeted ads. We can expect to see more of this in 2018 as brands continue to find innovative ways to connect with their customers.

5. Video Content Will Reign Supreme

Video content has become increasingly popular over the years, and in 2018 we can expect it to be even more prevalent. Platforms such as Facebook, Instagram, and Snapchat have all enhanced their video capabilities, making it easier for brands to create and share video content with their audiences.

6. The Rise of Micro-Influencers

Influencer marketing has been a popular strategy for brands, but in 2018 we may see a shift towards micro-influencers. These influencers have a smaller following but are highly engaged with their audiences, making them a great way to reach niche markets.

7. More Focus on User-Generated Content

User-generated content (UGC) has become an increasingly popular way for brands to connect with their audiences. In 2018, we can expect to see even more brands incorporating UGC into their social media strategies as it allows for more authentic and relatable content.

8. Social Media Advertising Will Continue to Grow

Social media advertising has become a major revenue source for platforms such as Facebook and Instagram. As more businesses incorporate social media into their marketing strategies, we can expect social media advertising to continue to grow in 2018.

9. Augmented Reality and Virtual Reality

Augmented and virtual reality have become more prevalent in recent years, and social media platforms are starting to take notice. Snapchat has already added augmented reality features, and we can expect to see more platforms incorporating AR and VR in the near future.

10. Increased Emphasis on Privacy and Security

With the rise of cyber attacks and data breaches, consumers are becoming more concerned about their privacy and security online. In 2018, we can expect social media platforms to enhance their security measures, and brands to be more transparent about their data collection practices.

In conclusion, social media continues to evolve at a rapid rate, and staying ahead of the trends is imperative for businesses to successfully connect with their audiences. Incorporating these top 10 social media trends into your strategies will help you stay ahead of the game in 2018.

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